视频点播在促进宽带普及方面的作用

IF 5.9 2区 管理学 Q1 COMMUNICATION
Raul Katz , Juan Jung , Fernando Callorda
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引用次数: 0

摘要

在本文中,我们研究了视频点播服务(VOD)在宽带应用中的推动作用。研究文献强调了数字内容(如应用程序和互联网平台)作为宽带应用驱动力的重要性,但尚未有研究探讨视频点播服务的具体贡献。我们开发了一个全球数据库,收录了自 2012 年以来各国推出的 VOD 服务(包括 Netflix、Amazon Prime、Apple TV+、Disney+、Paramount+ 和 HBO Max),并探讨了它们在此期间对宽带应用的贡献。为此,我们采用了多种经验规格,包括工具变量来控制宽带采用与 VOD 服务可用性之间的反向因果关系。我们的研究结果证实,视频点播服务是提高宽带连接性的关键因素,也有助于缩小数字鸿沟,尤其是在发展中国家。此外,VOD 服务的提供还与宽带高速计划购买量的逐步增加有关。最后,消费者盈余也随着 VOD 服务的推出而大幅增加。这些证据表明,视频点播服务对数字经济产生了影响,刺激了消费者购买宽带服务,从而增加了宽带服务提供商的收入。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The role of Video on Demand in stimulating broadband adoption

In this paper we study the role of Video on Demand services (VOD) as drivers of broadband adoption. While the research literature has highlighted the importance of digital content, such as applications and Internet platforms, as a driver of broadband adoption, no studies have yet explored the specific contribution of VOD. We developed a worldwide database of VOD services launch by country since 2012 (including Netflix, Amazon Prime, Apple TV+, Disney+, Paramount+, and HBO Max) and explored their contribution as contributors to broadband adoption during the period. To do so, we relied on several empirical specifications including instrumental variables to control for reverse causality between broadband adoption and VOD services availability. Our results confirm that VOD services have been a key contributor to the increase of broadband connectivity, also helping to narrow down the digital divide especially in developing nations. In addition, VOD service offers have been associated with the gradual increase in the purchasing of broadband higher speed plans. Finally, there is a significant and positive increase in consumer surplus associated with the launch of VOD offers. This evidence points to the impact of VOD services on the digital economy as a stimulus for consumer acquisition of broadband services and therefore as a contributor to the revenues of broadband service providers.

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来源期刊
Telecommunications Policy
Telecommunications Policy 工程技术-电信学
CiteScore
10.80
自引率
12.50%
发文量
122
审稿时长
38 days
期刊介绍: Telecommunications Policy is concerned with the impact of digitalization in the economy and society. The journal is multidisciplinary, encompassing conceptual, theoretical and empirical studies, quantitative as well as qualitative. The scope includes policy, regulation, and governance; big data, artificial intelligence and data science; new and traditional sectors encompassing new media and the platform economy; management, entrepreneurship, innovation and use. Contributions may explore these topics at national, regional and international levels, including issues confronting both developed and developing countries. The papers accepted by the journal meet high standards of analytical rigor and policy relevance.
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