超越选择:研究多代信息密集型数字产品的动态消费者偏好

IF 20.1 1区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Neha Chaudhuri , Gaurav Gupta , Sujeet Kumar Sharma
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引用次数: 0

摘要

新产品升级的频繁推出和在线用户评论的爆炸式增长深刻影响了各类产品,尤其是数码产品的消费者购买行为。本研究探讨了数字产品类别(如健身可穿戴设备)的快速创新和频繁更新如何影响消费者对功能强度和更新频率不同的新一代产品的需求和销售。通过一种混合方法,本研究揭示了消费者反馈和专家反馈两极分化对销售的不同影响,而这些影响在更复杂、更新更快的产品中被放大。研究结果为文献中论证的关键前提提供了经验验证,即用户生成的内容有助于克服信息不对称,但同时也引入了基于产品特性的偶然性。这项研究提供了独特的证据,证实了在线意见和兴趣指标在全渠道背景下的战略价值。研究结果为营销人员在信息过载的情况下利用消费者洞察和定制数字产品定位提供了可操作的指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Outpacing choices: Examining dynamic consumer preferences across multi-generational information-intensive digital products

The frequent launch of new product upgrades and the explosion of online user reviews have profoundly impacted consumer purchase behavior in various product categories, especially digital ones. This research examines how the rapid innovation and frequent updates in digital product categories (such as fitness wearables) influence consumer demand and sales of new product generations varying in feature intensity and update frequency. Through a mixed-method approach, this study reveals that consumer feedback and expert feedback polarities differentially impact sales, and these effects are amplified for more complex, rapidly updated products. The results provide empirical validation for key premises argued in the literature that user-generated content helps overcome information asymmetry, but also introduce contingencies based on product characteristics. This study contributes unique evidence substantiating the strategic value of online opinions and interest metrics in an omnichannel context. The findings offer actionable guidance for marketers to leverage consumer insights and tailor digital product positioning amidst information overload.

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来源期刊
International Journal of Information Management
International Journal of Information Management INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
53.10
自引率
6.20%
发文量
111
审稿时长
24 days
期刊介绍: The International Journal of Information Management (IJIM) is a distinguished, international, and peer-reviewed journal dedicated to providing its readers with top-notch analysis and discussions within the evolving field of information management. Key features of the journal include: Comprehensive Coverage: IJIM keeps readers informed with major papers, reports, and reviews. Topical Relevance: The journal remains current and relevant through Viewpoint articles and regular features like Research Notes, Case Studies, and a Reviews section, ensuring readers are updated on contemporary issues. Focus on Quality: IJIM prioritizes high-quality papers that address contemporary issues in information management.
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