{"title":"经济型还是高端型？影响零售商自有产品品牌战略因素的系统性研究","authors":"Shaoyuan Chen, Pengji Wang, Jacob Wood","doi":"10.1108/ijrdm-08-2023-0528","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>Grounded in strategic fit theory, this study aims to identify external and internal factors that influence retailers’ strategic choices regarding their own product brands. Furthermore, it seeks to explore the variations between different own product brand strategies in achieving both external and internal strategic fit.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>The systematic review method, incorporating a thematic analysis, was adopted, and 318 articles were included for review.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>The factors that influence retailers’ strategic choices regarding their own product brands encompass a range of external macro and industrial environmental factors, along with various internal resource and capability factors. Moreover, the effects of these factors vary across different own product brand strategies.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>To our knowledge, this is the first systematic review of research on retailers’ own product brands from a strategic management perspective, offering systematic and structured guidance for retailers.</p><!--/ Abstract__block -->","PeriodicalId":51402,"journal":{"name":"International Journal of Retail & Distribution Management","volume":null,"pages":null},"PeriodicalIF":5.5000,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Economy or premium? A systematic review of factors influencing retailers’ own product brand strategies\",\"authors\":\"Shaoyuan Chen, Pengji Wang, Jacob Wood\",\"doi\":\"10.1108/ijrdm-08-2023-0528\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<h3>Purpose</h3>\\n<p>Grounded in strategic fit theory, this study aims to identify external and internal factors that influence retailers’ strategic choices regarding their own product brands. Furthermore, it seeks to explore the variations between different own product brand strategies in achieving both external and internal strategic fit.</p><!--/ Abstract__block -->\\n<h3>Design/methodology/approach</h3>\\n<p>The systematic review method, incorporating a thematic analysis, was adopted, and 318 articles were included for review.</p><!--/ Abstract__block -->\\n<h3>Findings</h3>\\n<p>The factors that influence retailers’ strategic choices regarding their own product brands encompass a range of external macro and industrial environmental factors, along with various internal resource and capability factors. Moreover, the effects of these factors vary across different own product brand strategies.</p><!--/ Abstract__block -->\\n<h3>Originality/value</h3>\\n<p>To our knowledge, this is the first systematic review of research on retailers’ own product brands from a strategic management perspective, offering systematic and structured guidance for retailers.</p><!--/ Abstract__block -->\",\"PeriodicalId\":51402,\"journal\":{\"name\":\"International Journal of Retail & Distribution Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":5.5000,\"publicationDate\":\"2024-04-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Retail & Distribution Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1108/ijrdm-08-2023-0528\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Retail & Distribution Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1108/ijrdm-08-2023-0528","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Economy or premium? A systematic review of factors influencing retailers’ own product brand strategies
Purpose
Grounded in strategic fit theory, this study aims to identify external and internal factors that influence retailers’ strategic choices regarding their own product brands. Furthermore, it seeks to explore the variations between different own product brand strategies in achieving both external and internal strategic fit.
Design/methodology/approach
The systematic review method, incorporating a thematic analysis, was adopted, and 318 articles were included for review.
Findings
The factors that influence retailers’ strategic choices regarding their own product brands encompass a range of external macro and industrial environmental factors, along with various internal resource and capability factors. Moreover, the effects of these factors vary across different own product brand strategies.
Originality/value
To our knowledge, this is the first systematic review of research on retailers’ own product brands from a strategic management perspective, offering systematic and structured guidance for retailers.
期刊介绍：
The competitive retail sector is under pressure to provide efficient services to hold its share of the market. As consumers demand higher levels of service and supply, they are simutaneously wooed by other alternatives like mail order and out of-town-shopping. The International Journal of Retail & Distribution Management provides a link between production and consumer, and by understanding their relationship it allows retail personnel to study operations practice in other organizations, and to compare methodologies.
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