反向渠道研究：回顾与展望

IF 2 4区管理学 Q3 BUSINESS

Journal of Business-To-Business Marketing Pub Date : 2024-04-02 DOI:10.1080/1051712x.2024.2336456

Xihan Gao, Zheng Wang, Yuan Gao, Rui Wang, Yin Bai

引用次数: 0

摘要

鉴于反向渠道在企业对企业市场中的重要性与日俱增，有必要全面了解与反向渠道相关的问题。作者在书中分析了反向渠道的相关问题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Research on Reverse Channel: Review and Prospects

Given the increasing significance of reverse channels in business-to-business markets, there is a need to establish a comprehensive understanding of issues related to reverse channel. The authors c...

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来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

发文量

期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities