{"title":"新产品开发中客户授权的心理和行为后果:情境框架、回顾与研究议程","authors":"Lukas Maier, Christian V. Baccarella","doi":"10.1111/jpim.12734","DOIUrl":null,"url":null,"abstract":"In search of innovation and market success, firms have started to empower their customers in many ways, from customizing and self‐producing their own products (<jats:italic>products made for one</jats:italic>) to selecting and designing products for the broader marketplace <jats:italic>products made for many</jats:italic>. This power shift has important behavioral and psychological consequences for customers and, hence, has attracted considerable interest from academics and practitioners alike. However, the literature is scattered, provides inconsistent findings, and lacks both a comprehensive conceptualization and empirical overview. Specifically, extant literature neglects the situational nature of customer empowerment, equalizing inherently different customer empowerment activities while failing to consider the divergent effects on participating versus observing customers (i.e., customers who do not participate in the new product development process themselves). This limits advancement of the field, and impedes integration with the related fields of innovation, marketing, and consumer research. To facilitate a better understanding of the psychological and behavioral consequences of customer empowerment, we systematically review literature in the field and develop a conceptual framework that integrates different customer empowerment situations and their respective psychological (e.g., firm perceptions and feelings of empowerment) and behavioral (e.g., product preferences and willingness‐to‐pay) consequences. Using this framework, we structure previous research, highlight similarities and differences across customer empowerment situations, and set the stage for future research. By taking a customer perspective, this research advances our understanding of why some customer empowerment strategies are more successful than others (and under which circumstances). On a broader level, we show that adopting a behavioral and psychological perspective may be a promising way to study innovation.","PeriodicalId":16900,"journal":{"name":"Journal of Product Innovation Management","volume":null,"pages":null},"PeriodicalIF":10.1000,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The psychological and behavioral consequences of customer empowerment in new product development: Situational framework, review, and research agenda\",\"authors\":\"Lukas Maier, Christian V. Baccarella\",\"doi\":\"10.1111/jpim.12734\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In search of innovation and market success, firms have started to empower their customers in many ways, from customizing and self‐producing their own products (<jats:italic>products made for one</jats:italic>) to selecting and designing products for the broader marketplace <jats:italic>products made for many</jats:italic>. This power shift has important behavioral and psychological consequences for customers and, hence, has attracted considerable interest from academics and practitioners alike. However, the literature is scattered, provides inconsistent findings, and lacks both a comprehensive conceptualization and empirical overview. Specifically, extant literature neglects the situational nature of customer empowerment, equalizing inherently different customer empowerment activities while failing to consider the divergent effects on participating versus observing customers (i.e., customers who do not participate in the new product development process themselves). This limits advancement of the field, and impedes integration with the related fields of innovation, marketing, and consumer research. To facilitate a better understanding of the psychological and behavioral consequences of customer empowerment, we systematically review literature in the field and develop a conceptual framework that integrates different customer empowerment situations and their respective psychological (e.g., firm perceptions and feelings of empowerment) and behavioral (e.g., product preferences and willingness‐to‐pay) consequences. Using this framework, we structure previous research, highlight similarities and differences across customer empowerment situations, and set the stage for future research. By taking a customer perspective, this research advances our understanding of why some customer empowerment strategies are more successful than others (and under which circumstances). On a broader level, we show that adopting a behavioral and psychological perspective may be a promising way to study innovation.\",\"PeriodicalId\":16900,\"journal\":{\"name\":\"Journal of Product Innovation Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":10.1000,\"publicationDate\":\"2024-04-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Product Innovation Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1111/jpim.12734\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Product Innovation Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1111/jpim.12734","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
The psychological and behavioral consequences of customer empowerment in new product development: Situational framework, review, and research agenda
In search of innovation and market success, firms have started to empower their customers in many ways, from customizing and self‐producing their own products (products made for one) to selecting and designing products for the broader marketplace products made for many. This power shift has important behavioral and psychological consequences for customers and, hence, has attracted considerable interest from academics and practitioners alike. However, the literature is scattered, provides inconsistent findings, and lacks both a comprehensive conceptualization and empirical overview. Specifically, extant literature neglects the situational nature of customer empowerment, equalizing inherently different customer empowerment activities while failing to consider the divergent effects on participating versus observing customers (i.e., customers who do not participate in the new product development process themselves). This limits advancement of the field, and impedes integration with the related fields of innovation, marketing, and consumer research. To facilitate a better understanding of the psychological and behavioral consequences of customer empowerment, we systematically review literature in the field and develop a conceptual framework that integrates different customer empowerment situations and their respective psychological (e.g., firm perceptions and feelings of empowerment) and behavioral (e.g., product preferences and willingness‐to‐pay) consequences. Using this framework, we structure previous research, highlight similarities and differences across customer empowerment situations, and set the stage for future research. By taking a customer perspective, this research advances our understanding of why some customer empowerment strategies are more successful than others (and under which circumstances). On a broader level, we show that adopting a behavioral and psychological perspective may be a promising way to study innovation.
期刊介绍:
The Journal of Product Innovation Management is a leading academic journal focused on research, theory, and practice in innovation and new product development. It covers a broad scope of issues crucial to successful innovation in both external and internal organizational environments. The journal aims to inform, provoke thought, and contribute to the knowledge and practice of new product development and innovation management. It welcomes original articles from organizations of all sizes and domains, including start-ups, small to medium-sized enterprises, and large corporations, as well as from consumer, business-to-business, and policy domains. The journal accepts various quantitative and qualitative methodologies, and authors from diverse disciplines and functional perspectives are encouraged to submit their work.