Publishing strategies and professional demarcations: Enacting media logic(s) in European academic climate communication through open letters

The mediatization concept rests on the increasing centrality of media in everyday spheres. Within academia, mediatization is explored in various ways, such as through the use of social media, news media, and researchers’ adoption of certain media logic(s). While many studies focus on media logic(s) as an explanatory device, it can also be seen as a contextual relationship between actors enacted for various purposes. This paper explores how academics enact media logic(s) in climate communication and for what purpose. By drawing on interviews with initiators of open letters on climate change, this paper illustrates that media logic(s) is evoked as a publishing strategy and a way to demarcate academics from news media journalists. The study thus suggests a conceptual shift from debates about what media logic(s) is to what it does in specific communication contexts.