Rude or just blunt? Honor, dignity, and spontaneous trait inferences from potentially offensive behaviors

To restore their reputation, people from honor cultures (e.g., U.S. South) are more likely than people from dignity cultures (e.g., U.S. North) to retaliate against conflict partners who insult them. If a conflict partner does not insult them, however, they are more polite than dignity culture individuals, so that they don't provoke the person unnecessarily. Previous research has not examined the implicit person perception phase in these interactions. In this research, we focused on spontaneous trait inferences (STIs) that people can make from others' potentially offensive behaviors. In four studies (n = 1126), we tested whether being from a U.S. honor or dignity culture or the endorsement of these values was associated with hostile and nonhostile STIs, and whether honor and dignity influenced the relationship between STIs and behavioral intentions. In Study 1 and 2, honor culture participants made both types of STIs, whereas dignity culture participants only made hostile STIs. Study 3 revealed a positive association between individual honor endorsement and nonhostile STIs. In Study 4, we replicated most of these results and also found a positive association between hostile STIs and confrontation intentions in the honor (but not dignity) group. These results suggest that people from honor (vs. dignity) cultures tend to make rather simultaneous inferences of hostile and nonhostile traits from potentially offensive behaviors and making spontaneous hostile inferences can be more consequential for them. This research highlights the complexity of culture's influence on interpersonal processes and can have implications for diverse social contexts.