机器人的出现对宾客服务体验的影响

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2024-04-10 DOI:10.1080/19368623.2024.2337798

Hulya Bakirtas, Senem Hazel Baser

引用次数: 0

摘要

在住宿业，机器人正开始取代人类员工。但客人如何看待机器人仍不清楚。本研究旨在评估仿人机器人和非仿人机器人在住宿业中的有效性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Effects of robots’ appearance on guest service experiences

Robots are starting to replace human employees in the accommodation industry. It remains unclear how guests perceive robots. The study aims to evaluate the effectiveness of the humanoid and non-hum...

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.