危机期间 Twitter (X) 上的旅游内容

IF 4 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Lluís Alfons Garay-Tamajón , Maartje Roelofsen
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引用次数: 0

摘要

本研究探讨了在 COVID-19 紧急事件的头两年(2020-2021 年)中主导旅游相关推文的主题和参与者,并研究了 Twitter (X) 作为旅游危机管理中的沟通工具的潜力。研究采用了混合研究方法,分析了近 50 万条包含关键词 "旅游 "和流行病相关术语的 Twitter (X) 帖子。研究结果表明,Twitter (X) 上的大部分内容都是由一些特定的参与者和用户类别发布的,其中许多人并没有具体参与旅游业,或表现出类似机器人的互动模式。与危机管理有关的内容比比皆是,但与极客文化、加密货币和 NFT 有关的内容也是如此。这就要求对社交媒体平台上的内容和资料进行进一步的监控和管理。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Tourism content on Twitter (X) during a crisis

This study explores the themes and actors that dominated tourism-related tweets over the first two years of the COVID-19 emergency (2020−2021) and examines Twitter (X)’s potential as a communication tool within tourism crisis management. A mixed-methods research design was adopted to analyse almost half a million Twitter (X) posts that included the keyword ‘tourism’ and pandemic-related terms. The outcomes suggest that a select number of actors and user categories generated most of this Twitter (X) content and many of these had no specific involvement in tourism or displayed bot-like patterns of interaction. Content relating to crisis management abounded but so did content about geek culture, cryptocurrency, and NFTs. This calls for further monitoring and moderation of content and profiles on social media platforms.

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来源期刊
Annals of Tourism Research Empirical Insights
Annals of Tourism Research Empirical Insights Social Sciences-Sociology and Political Science
CiteScore
5.30
自引率
0.00%
发文量
44
审稿时长
106 days
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