{"title":"在远征业务中，公司形象作为客户满意度的调节变量是什么？","authors":"Humairoh Humairoh, Mohammad Annas","doi":"10.31000/dmj.v8i1.10271","DOIUrl":null,"url":null,"abstract":"The aim of this research is to analyze the influence of service quality with company image as a moderating variable on customer satisfaction in the expedition business. The sample used was 96 people using a simple random sampling technique among Ninja Xpress expedition users using a survey method by distributing questionnaires. The collected data was analyzed using SmartPLS. The research results show that service quality has a positive and significant influence on customer satisfaction, service quality has a positive and significant influence on company image, company image has a positive but not significant influence on customer satisfaction and company image is not a moderating variable between service quality and customer satisfaction.","PeriodicalId":518966,"journal":{"name":"Dynamic Management Journal","volume":"136 3","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"WHAT IS COMPANY IMAGE AS A MODERATION VARIABLE FOR CUSTOMER SATISFACTION IN THE EXPEDITION BUSINESS?\",\"authors\":\"Humairoh Humairoh, Mohammad Annas\",\"doi\":\"10.31000/dmj.v8i1.10271\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The aim of this research is to analyze the influence of service quality with company image as a moderating variable on customer satisfaction in the expedition business. The sample used was 96 people using a simple random sampling technique among Ninja Xpress expedition users using a survey method by distributing questionnaires. The collected data was analyzed using SmartPLS. The research results show that service quality has a positive and significant influence on customer satisfaction, service quality has a positive and significant influence on company image, company image has a positive but not significant influence on customer satisfaction and company image is not a moderating variable between service quality and customer satisfaction.\",\"PeriodicalId\":518966,\"journal\":{\"name\":\"Dynamic Management Journal\",\"volume\":\"136 3\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-01-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Dynamic Management Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31000/dmj.v8i1.10271\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Dynamic Management Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31000/dmj.v8i1.10271","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
WHAT IS COMPANY IMAGE AS A MODERATION VARIABLE FOR CUSTOMER SATISFACTION IN THE EXPEDITION BUSINESS?
The aim of this research is to analyze the influence of service quality with company image as a moderating variable on customer satisfaction in the expedition business. The sample used was 96 people using a simple random sampling technique among Ninja Xpress expedition users using a survey method by distributing questionnaires. The collected data was analyzed using SmartPLS. The research results show that service quality has a positive and significant influence on customer satisfaction, service quality has a positive and significant influence on company image, company image has a positive but not significant influence on customer satisfaction and company image is not a moderating variable between service quality and customer satisfaction.
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