{"title":"品牌形象、品牌信任和客户体验对品牌忠诚度的影响","authors":"Ilham Afiftama, Moechammad Nasir","doi":"10.37641/jimkes.v12i1.2403","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to analyze the effect of brand image, brand trust, customer experience, on brand loyalty in Baberking haircut services. This research method is quantitative. This study uses primary data, namely data obtained directly from respondents through filling out questionnaires. The sampling technique in this study was non probability sampling. The population in this study were all people who used haircuts at Baberking haircut services in Solo Raya. The sample in this study were respondents who had used haircut services at Baberking Solo Raya. The number of samples in this study were 200 respondents. Data analysis in this study is quantitative analysis using Partial Least Square (PLS) analysis. The software used in this research is Smart PLS version 3.0. The results of this study are Based on the results of the analysis and discussion that has been carried out in this study, it is found that brand image has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Brand trust has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Customer experience has a significant effect on brand loyalty at Barberking Solo Raya haircut services.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"44 2","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effect of Brand Image, Brand Trust and Customer Experience on Brand Loyalty\",\"authors\":\"Ilham Afiftama, Moechammad Nasir\",\"doi\":\"10.37641/jimkes.v12i1.2403\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study was to analyze the effect of brand image, brand trust, customer experience, on brand loyalty in Baberking haircut services. This research method is quantitative. This study uses primary data, namely data obtained directly from respondents through filling out questionnaires. The sampling technique in this study was non probability sampling. The population in this study were all people who used haircuts at Baberking haircut services in Solo Raya. The sample in this study were respondents who had used haircut services at Baberking Solo Raya. The number of samples in this study were 200 respondents. Data analysis in this study is quantitative analysis using Partial Least Square (PLS) analysis. The software used in this research is Smart PLS version 3.0. The results of this study are Based on the results of the analysis and discussion that has been carried out in this study, it is found that brand image has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Brand trust has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Customer experience has a significant effect on brand loyalty at Barberking Solo Raya haircut services.\",\"PeriodicalId\":504318,\"journal\":{\"name\":\"Jurnal Ilmiah Manajemen Kesatuan\",\"volume\":\"44 2\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Ilmiah Manajemen Kesatuan\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37641/jimkes.v12i1.2403\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Ilmiah Manajemen Kesatuan","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37641/jimkes.v12i1.2403","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究旨在分析品牌形象、品牌信任度、客户体验对 Baberking 理发服务品牌忠诚度的影响。本研究采用定量研究方法。本研究使用原始数据，即通过填写问卷直接从受访者处获得的数据。本研究的抽样技术为非概率抽样。研究对象是所有在梭罗拉亚的 Baberking 理发店理发的人。本研究的样本是曾在梭罗拉亚 Baberking 理发店理发的受访者。本研究的样本数量为 200 名受访者。 本研究的数据分析采用偏最小平方（PLS）分析法进行定量分析。本研究使用的软件是 Smart PLS 3.0 版。本研究的结果是 根据本研究进行的分析和讨论结果，发现品牌形象对 Barberking Solo Raya 理发服务的品牌忠诚度有显著影响。品牌信任对 Barberking Solo Raya 理发服务的品牌忠诚度有重要影响。客户体验对 Barberking Solo Raya 理发服务的品牌忠诚度有重大影响。
The Effect of Brand Image, Brand Trust and Customer Experience on Brand Loyalty
The purpose of this study was to analyze the effect of brand image, brand trust, customer experience, on brand loyalty in Baberking haircut services. This research method is quantitative. This study uses primary data, namely data obtained directly from respondents through filling out questionnaires. The sampling technique in this study was non probability sampling. The population in this study were all people who used haircuts at Baberking haircut services in Solo Raya. The sample in this study were respondents who had used haircut services at Baberking Solo Raya. The number of samples in this study were 200 respondents. Data analysis in this study is quantitative analysis using Partial Least Square (PLS) analysis. The software used in this research is Smart PLS version 3.0. The results of this study are Based on the results of the analysis and discussion that has been carried out in this study, it is found that brand image has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Brand trust has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Customer experience has a significant effect on brand loyalty at Barberking Solo Raya haircut services.
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