THE IMPACT OF BUSINESS INTELLIGENCE AND COMPETITIVE INTELLIGENCE IN MANAGEMENT: A BIBLIOMETRIC ANALYSIS

The research in management field from the last decades showed that both knowledge and intelligence are considered as some of the most important assets which help business organizations achieve the competitive advantage in a certain market. In our current times, determined by uncertainty and ambiguity, leaders and managers are in a constant need of valuable and timely information that is required for taking the most desirable decision for the company. Given so, researchers and practitioners developed certain tools and activities in order to achieve the information necessary to decision making process, from both inside and outside the company, known as business intelligence and competitive intelligence. Therefore, this article contains a literature review about the connections between business intelligence, competitive intelligence, on one hand, and management, on the other hand. Using the specialized software VOSviewer, this research presents the bibliometric analysis based on the co-occurrences of certain keywords, which demonstrates the inter-correlation of some specific research fields. The data examined using VOSviewer was retrieved from Web of Science core collection, the world`s largest bibliographic database for scientific research.