THE IMPACT OF TRAVEL VLOGS ON THE SELECTION OF OFF-BEAT DESTINATIONS IN UTTARAKHAND: A COMPREHENSIVE ANALYSIS

Purpose: The digital age has revolutionized the travel industry, with travel vlogs emerging as a powerful medium for sharing travel experiences and influencing destination choices. This comprehensive analysis explores the impact of travel vlogs on the selection of offbeat destinations in Uttarakhand, a beautiful state in the Indian Himalayas. While Uttarakhand has long been a magnet for tourists visiting places like Rishikesh, Haridwar, and Nainital, lesser-known gems within the state have remained undiscovered. Travel vloggers, armed with cameras and a spirit of exploration, have recently begun to uncover these hidden treasures, showcasing them in immersive and captivating ways. Methodology: The research employs a mixed-method approach, combining quantitative and qualitative methodologies, including surveys, content analysis, and interviews with both travellers and content creators. The data is analyzed using regression analysis to assess the relationship between travel vlog consumption and the selection of lesser-known destinations in Uttarakhand. The findings demonstrate a strong correlation between the Findings: consumption of travel vlogs and traveller's decisions to explore unconventional destinations in Uttarakhand. Trustworthiness, alignment with travel interests, destination knowledge, and the trustworthiness of travel vloggers play pivotal roles in influencing travel decisions. Travel vlogs not only shape destination choices but also contribute to the economic development of these hidden locales while raising concerns about sustainability and responsible tourism. Value of Paper: This paper highlights the transformative impact of travel vlogs in the digital age, shedding light on their role in destination selection, the importance of trust, and the consequences for local economies. It provides valuable insights for researchers, travel enthusiasts, and industry stakeholders seeking to understand the evolving landscape of travel and tourism in the age of digital storytelling.