STUDY ON FACULTY TURNOVER IN YUNNAN COLLEGE OF BUSINESS MANAGEMENT

Private educational institutions in China have a relatively short history of development, and the main force of the faculty is junior faculty. In recent years, Yunnan College of Business Management has developed rapidly, but the problem of junior faculty turnover has become an important factor that limits its long-term development. Based on the case study of Yunnan College of Business Management, this article analyzes the main reasons for the faculty turnover in private colleges and universities, focusing on the needs of junior faculty in terms of further training, salary, social security identity and sense of belonging, and proposes corresponding countermeasures for stabilizing the teaching workforce and promoting the sustainable development of private colleges and universities. It is also suggested for the sustainable development of private colleges and universities.