Pramudia Nugroho, Nugroho, Rumyeni Pengaruh, Terpaan Konten, Vidoe Ootd, di Tiktok, Terhadap Perilaku, Konsumtif Mahasiswa, Fakultas Ekonomi
{"title":"Tiktok 上的 #ootd 视频内容对里约大学经济与商业学院学生消费行为的影响","authors":"Pramudia Nugroho, Nugroho, Rumyeni Pengaruh, Terpaan Konten, Vidoe Ootd, di Tiktok, Terhadap Perilaku, Konsumtif Mahasiswa, Fakultas Ekonomi","doi":"10.21009/communications.6.1.3","DOIUrl":null,"url":null,"abstract":"The social media that is currently dominating and widely used is TikTok. The features in the TikTok app are very diverse, one of which is hashtags. One video content often seen on TikTok is #OOTD or outfit of the day. This study aimed to see the effect of exposure to #OOTD video content on the consumptive behavior of students of the Faculty of Economics and Business of Riau University. The research method used is quantitative, with an explanatory approach and a questionnaire as the main instrument in data collection. In determining the sample using the unknown population formula and the results obtained were 100 respondents. Purposive sampling was used as a sampling technique. The S-R theory is used, whereas the stimulus-response theory assumes that spoken words (oral-written), non-verbal cues, pictures, and specific actions stimulate other people to respond a certain way. Based on the results of this study, the independent variable (X) #OOTD Video Content on TikTok has an influence of 48.5% on the dependent variable (Y) Consumptive Behavior of students of the Faculty of Economics and Business, Riau University. This, H0 is rejected, and Ha is accepted. \n ","PeriodicalId":501361,"journal":{"name":"Communications","volume":"23 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"PENGARUH TERPAAN KONTEN VIDEO #OOTD DI TIKTOK TERHADAP PERILAKU KONSUMTIF MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS RIAU\",\"authors\":\"Pramudia Nugroho, Nugroho, Rumyeni Pengaruh, Terpaan Konten, Vidoe Ootd, di Tiktok, Terhadap Perilaku, Konsumtif Mahasiswa, Fakultas Ekonomi\",\"doi\":\"10.21009/communications.6.1.3\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The social media that is currently dominating and widely used is TikTok. The features in the TikTok app are very diverse, one of which is hashtags. One video content often seen on TikTok is #OOTD or outfit of the day. This study aimed to see the effect of exposure to #OOTD video content on the consumptive behavior of students of the Faculty of Economics and Business of Riau University. The research method used is quantitative, with an explanatory approach and a questionnaire as the main instrument in data collection. In determining the sample using the unknown population formula and the results obtained were 100 respondents. Purposive sampling was used as a sampling technique. The S-R theory is used, whereas the stimulus-response theory assumes that spoken words (oral-written), non-verbal cues, pictures, and specific actions stimulate other people to respond a certain way. Based on the results of this study, the independent variable (X) #OOTD Video Content on TikTok has an influence of 48.5% on the dependent variable (Y) Consumptive Behavior of students of the Faculty of Economics and Business, Riau University. This, H0 is rejected, and Ha is accepted. \\n \",\"PeriodicalId\":501361,\"journal\":{\"name\":\"Communications\",\"volume\":\"23 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-01-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Communications\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.21009/communications.6.1.3\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21009/communications.6.1.3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
PENGARUH TERPAAN KONTEN VIDEO #OOTD DI TIKTOK TERHADAP PERILAKU KONSUMTIF MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS RIAU
The social media that is currently dominating and widely used is TikTok. The features in the TikTok app are very diverse, one of which is hashtags. One video content often seen on TikTok is #OOTD or outfit of the day. This study aimed to see the effect of exposure to #OOTD video content on the consumptive behavior of students of the Faculty of Economics and Business of Riau University. The research method used is quantitative, with an explanatory approach and a questionnaire as the main instrument in data collection. In determining the sample using the unknown population formula and the results obtained were 100 respondents. Purposive sampling was used as a sampling technique. The S-R theory is used, whereas the stimulus-response theory assumes that spoken words (oral-written), non-verbal cues, pictures, and specific actions stimulate other people to respond a certain way. Based on the results of this study, the independent variable (X) #OOTD Video Content on TikTok has an influence of 48.5% on the dependent variable (Y) Consumptive Behavior of students of the Faculty of Economics and Business, Riau University. This, H0 is rejected, and Ha is accepted.
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