Crowd Management, Risk Assessment Strategies and Sports Tourism Events in Nairobi County, Kenya

The lack of long-term, sustainable strategic planning and development for sports and tourism in Kenya is a challenge for Kenya's sports tourism industry. The purpose of the study was thus to determine the impact of risk assessment methodologies on sporting tourism events. The specific objectives of the study were: to create a profile of the sports tourism events and venues, to establish the effect of crowd management and risk assessment strategies on sports tourism events in Nairobi County, Kenya; and to determine the moderating effect of financial capability on the relationship between crowd management, risk assessment strategies, and sports tourism events in Nairobi County, Kenya. In this study, a descriptive research approach was utilized, and the population of interest consisted of 17 prominent sporting event venues located within Nairobi County. The research focused its attention on a total of 340 participants in addition to 69 managers. The participants in the study, which consisted of 17 managers and 105 sportspeople, were chosen using a technique called purposeful sampling. In order to obtain data that reflect the ideas and opinions of the respondents in an unfiltered manner, questionnaires and an interview guide were used. A linear regression model was used to link the independent variable to the dependent variable. Result outputs were represented in tables, charts, and bars. The multiple linear regression analysis findings revealed a coefficient of determination of 0.700, implying that the independent variable used in this study; crowd management and risk management strategies, explains 70% of the variation in sports tourism events in Nairobi County, Kenya. The study established that there was a positive and statistically significant relationship between Crowd management and risk management strategies and the success of sports tourism events in Nairobi County (β=0.837, p=0.000<0.05). The study also established that financial capability had moderating effect on the relationship between crowd management and risk assessment strategies and the success of sports tourism events in Nairobi County. The study thus recommends a multi-agency approach to strengthen risk assessment and crowd management protocols. Keywords: Crowd Management, Sports Tourism Events, Risk Assessment Strategies, Kenya Sports Tourism Safety, Nairobi County Sports Events