罗马尼亚公共关系专业人员的压力因素和应对方法

IF 1.3 Q2 COMMUNICATION
A. Răceanu, Andreea Nicoleta Deliu-Pasol
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引用次数: 0

摘要

本文的目的是研究公共关系(PR)职业人的压力体验和应对方案,这与他们的幸福感、创 造力和成果息息相关。研究框架与公共关系职业的现状、作用和潜在发展相关联。研究以定性研究为基础,采用半结构化的深入访谈方式,采访了 17 名来自罗马尼亚公司的公关高级专业人员。专题分析表明,从高层专业人员的角度来看,罗马尼亚的公关活动仍然非常不稳定,其作用和价值尚未明确整合。这给公关专业人员带来了很大的负面压力。此外,对于热心的公关专业人员来说,公关活动也会给他们带来积极的压力。研究结果强调了一系列七种压力因素和三类应对方案,不仅涉及专业人员,还涉及学术界、专业机构以及最终的组织。本研究的作者强调了支持专业发展的重要性,这是公关专业人员获得更积极工作经验的前提。这可以通过精确使用公关工具来实现,建立一套明确的标准,提高非公关人员的公关素养,既有利于公关专业人员,也有利于那些为其服务付费的人。缺乏关于公关作用的统一框架给公关专业人员的活动带来了许多挑战。他们在日常活动中感受到的负面压力,在一定程度上是公关行业零散和不完整的发展,以及该领域理论和实践进步的多元和脱节的延伸。这些问题必须在公关研究、培训和教育、实践以及公关专业协会中平等地加以考虑和解决。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Stress Factors and Ways of Coping for Public Relations Professionals in Romania
The purpose of this paper is to investigate stress-related experiences and coping solutions for public relations (PR) professionals, as relevant dimensions related to their well-being, creativity, and outcomes. The framework of the study is linked to the state of the PR profession, its role, and potential developments. It is based on qualitative research, using in-depth semi-structured interviews with seventeen senior professionals in PR from companies in Romania. The thematic analysis revealed, from a top-level professionals’ perspective, that Romanian PR activity is still a very fluid one and its role and value are not yet clearly integrated. This generates important levels of negative stress for PR professionals. Besides that, positive stress is associated to PR activity for enthusiastic PR professionals. The findings underline a series of seven stress factors and three categories of solutions for coping, involving the professionals but also academia, professional bodies, and, eventually, organizations. The authors of this study emphasize the importance of supporting the development of the profession as a premise for more positive working experiences of PR professionals. This can be achieved by precisely using PR tools, to establish a set of clear standards and increase PR literacy for non-PR people, both for the benefit of PR professionals and those who pay for their services. The lack of a coherent framework on the role of PR brings many challenges to the activity of PR professionals. The negative stress they perceive in daily activity is partially an extension of the fragmented and incomplete development of the PR profession, and the multivariate and disconnected pace regarding advances in theory and practice in the field. These must be considered and addressed equally within PR research, training and education, practice, and PR-dedicated associations.
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来源期刊
CiteScore
1.40
自引率
0.00%
发文量
7
审稿时长
12 weeks
期刊介绍: The Romanian Journal of Communication and Public Relations welcomes high quality contributions investigating topics in the fields of mass media, communication and public relations, from theoretical, empirical and critical perspectives. The RJCPR mainly favors original and articulate research papers, but theory-focused articles, book reviews and other scientific contributions are also welcome
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