在选举中使用具有不真实行为的 Facebook 账户:罗马尼亚总统选举案例

IF 1.3 Q2 COMMUNICATION
Bogdan Oprea
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引用次数: 0

摘要

网络政治传播中存在着 "谣传"(Astroturfing)、"曳光弹"(trolling)、"机器人"(bots)、"虚假放大器"(false amplifier)和 "不真实的社交媒体账户"(social media accounts)等行为,尽管它们在现实世界中对民主制度产生了危险影响。在这些活动中,有些用户的活跃度与平均值不成比例。本解释性研究试图确定这类过度活跃的用户是否被用来分享政治帖子,以制造特定政治信息受欢迎的印象,从而影响社交网络的推荐算法,以增加政治信息的曝光率。在本研究中,我分析了 2019 年罗马尼亚总统选举中排名前三的候选人在竞选期间在 Facebook 官方网页上分享最多的帖子。研究显示,平均有 18.3% 的分享是由超活跃用户在自己的时间轴或不同的 Facebook 群组中进行的,其中有 69 次分享同一帖子的用户。此外,我还根据超活跃用户在社交媒体上的公开资料,发现了他们的一些特点,这可能有助于了解这些账户的具体情况。结果显示,选举传播涉及的活动被 Facebook 视为 "操纵公众舆论 "和 "操纵政治讨论"(Weedon et al.)
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Use of Facebook Accounts with Inauthentic Behavior in Elections: The Romanian Presidential Election Case
Astroturfing, trolling, bots, false amplifiers and social media accounts with inauthentic behavior are used in online political communication even if they have a real-world dangerous effect on democratic systems. Some of these activities are involving users that are over-proportionally active in relation to the mean. This explanatory research sought to determine whether such hyperactive users are utilized to share political posts to create an impression of popularity for a specific political message and, thus, to influence the recommendation algorithms of social networks in order to increase the exposure of political messages. In this study, I analyzed the most shared posts during the election campaign on the official Facebook pages of the first three ranked candidates in the 2019 Romanian presidential election. The research revealed an average of 18.3% of shares were made by hyperactive users on their own timeline or in different Facebook groups, with users that shared the same post for 69 times. Furthermore, I identified some of the characteristics of hyperactive users’ accounts based on their public social media profile, which may helps understand the specifics of these accounts. The results show that election communication involves activities considered by Facebook to be a practice of „manipulating public opinion“ and of „manipulating political discussion“ (Weedon et al., 2017, p. 5).
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来源期刊
CiteScore
1.40
自引率
0.00%
发文量
7
审稿时长
12 weeks
期刊介绍: The Romanian Journal of Communication and Public Relations welcomes high quality contributions investigating topics in the fields of mass media, communication and public relations, from theoretical, empirical and critical perspectives. The RJCPR mainly favors original and articulate research papers, but theory-focused articles, book reviews and other scientific contributions are also welcome
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