{"title":"受在线客户评论和价格意识影响的消费者购买兴趣分析","authors":"Lukman Hakim","doi":"10.37641/jimkes.v12i2.2482","DOIUrl":null,"url":null,"abstract":"This study aims to determine the effect of online customer reviews or Online Customer Review (X1) and Price Consciousness (X2) on Buying Interest (Y) studies conducted on consumers who have bought pastry products online on various online sales platforms. The survey was conducted using questionnaires to pastry consumers who had transacted through online sales platforms. After that, the data is processed using SPSS. This study used the following data analysis: coefficient of determination, t test, multiple regression test, and data quality test. Based on the results of this study, the t-count value was 4,843 sig values. 0.000 less than 0.05 indicates that online customer reviews have an impact on buying interest as well as Price Consciousness has an influence on buying interest, which is indicated by the calculation results with a calculated t value of 3.651, and a sig value. 0.001 less than 0.05.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"18 13","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Analysis of Consumer Buying Interest, which is Influenced by Online Customer Reviews and Price Consciousness\",\"authors\":\"Lukman Hakim\",\"doi\":\"10.37641/jimkes.v12i2.2482\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine the effect of online customer reviews or Online Customer Review (X1) and Price Consciousness (X2) on Buying Interest (Y) studies conducted on consumers who have bought pastry products online on various online sales platforms. The survey was conducted using questionnaires to pastry consumers who had transacted through online sales platforms. After that, the data is processed using SPSS. This study used the following data analysis: coefficient of determination, t test, multiple regression test, and data quality test. Based on the results of this study, the t-count value was 4,843 sig values. 0.000 less than 0.05 indicates that online customer reviews have an impact on buying interest as well as Price Consciousness has an influence on buying interest, which is indicated by the calculation results with a calculated t value of 3.651, and a sig value. 0.001 less than 0.05.\",\"PeriodicalId\":504318,\"journal\":{\"name\":\"Jurnal Ilmiah Manajemen Kesatuan\",\"volume\":\"18 13\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-03-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Ilmiah Manajemen Kesatuan\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37641/jimkes.v12i2.2482\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Ilmiah Manajemen Kesatuan","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37641/jimkes.v12i2.2482","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究旨在确定在线客户评价或在线客户评论（X1）和价格意识（X2）对购买兴趣（Y）的影响，研究对象是在各种在线销售平台上购买过糕点产品的消费者。调查采用问卷调查的方式，对象是通过网络销售平台进行过交易的糕点消费者。之后，使用 SPSS 对数据进行处理。本研究采用了以下数据分析方法：判定系数、t 检验、多元回归检验和数据质量检验。根据本研究的结果，t 计数值为 4 843 sig 值。0.000 小于 0.05 表明，在线客户评论对购买兴趣有影响，价格意识对购买兴趣也有影响，计算结果表明，计算出的 t 值为 3.651，sig 值为 3.651。0.001 小于 0.05。
Analysis of Consumer Buying Interest, which is Influenced by Online Customer Reviews and Price Consciousness
This study aims to determine the effect of online customer reviews or Online Customer Review (X1) and Price Consciousness (X2) on Buying Interest (Y) studies conducted on consumers who have bought pastry products online on various online sales platforms. The survey was conducted using questionnaires to pastry consumers who had transacted through online sales platforms. After that, the data is processed using SPSS. This study used the following data analysis: coefficient of determination, t test, multiple regression test, and data quality test. Based on the results of this study, the t-count value was 4,843 sig values. 0.000 less than 0.05 indicates that online customer reviews have an impact on buying interest as well as Price Consciousness has an influence on buying interest, which is indicated by the calculation results with a calculated t value of 3.651, and a sig value. 0.001 less than 0.05.
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