Bottom-Up Corporate Social Advocacy: Examining the Impact of Employees’ Empowered Engagement on Advocacy Willingness and Mediating Roles of Value Congruency and Moral Elevation

This study examines how empowered engagement affects employees’ willingness to advocate for corporate social advocacy (CSA) initiatives. A survey ( N = 234) indicates that employee empowerment correlates with an increased willingness to advocate for CSA initiatives. Additionally, the study identifies two mediating variables that enhance this effect: value congruency with the organization and moral elevation. These findings demonstrate the underlying psychological processes within employees: empowered engagement, value congruency, and moral elevation, and all sequentially influence employees’ inclination to promote CSA initiatives. This research augments the existing body of CSA literature by underscoring the pivotal role of grassroots support and advocacy from employees. The implications of these findings offer strategic guidance to corporate management, highlighting the potential of harnessing employee empowerment to achieve meaningful social impact through CSA initiatives.