{"title":"社交媒体框定了我的行动和视觉:现场旅游行为和目的地营销的回声室效应","authors":"Xuan Tang , Linghan Zhang , Kexue Yuan","doi":"10.1016/j.jdmm.2024.100859","DOIUrl":null,"url":null,"abstract":"<div><p>While social media has the potential to disseminate extensive travel-related information, it may also inadvertently restrict exposure to diverse perspectives, leading to the prevalence of homogenized information among tourists. Prior research has not comprehensively explored the role of social media in shaping and constraining tourism behaviors, which can result in negative experiences at destinations. Consequently, this study represents the initial empirical endeavor to elucidate the adverse implications of echo chambers on tourism behaviors. A mixed methods approach of explanatory sequential design was employed to investigate how and why social media narrows tourism behaviors. This study collected behavioral data and conducted interviews with two groups of tourists: those who rely on social media and those who use official destination maps. It synthesized the distinctive characteristics of tourist behavioral patterns, encompassing trajectory, duration of stay, and visual content, under the influence of social media. Furthermore, this paper examined the detrimental tourism experiences stemming from these constrained behavioral patterns and probed the underlying mechanisms of echo chambers. The findings offer concrete behavioral evidence to comprehend the darker facets of social media in the context of tourism and enhance the understanding of echo chambers within a tourism context. This study also furnishes crucial insights for managing and marketing destinations via social media platforms.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":null,"pages":null},"PeriodicalIF":8.9000,"publicationDate":"2024-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Social media frames my move and visual: The echo chamber effects on on-site tourism behaviors and destination marketing\",\"authors\":\"Xuan Tang , Linghan Zhang , Kexue Yuan\",\"doi\":\"10.1016/j.jdmm.2024.100859\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>While social media has the potential to disseminate extensive travel-related information, it may also inadvertently restrict exposure to diverse perspectives, leading to the prevalence of homogenized information among tourists. Prior research has not comprehensively explored the role of social media in shaping and constraining tourism behaviors, which can result in negative experiences at destinations. Consequently, this study represents the initial empirical endeavor to elucidate the adverse implications of echo chambers on tourism behaviors. A mixed methods approach of explanatory sequential design was employed to investigate how and why social media narrows tourism behaviors. This study collected behavioral data and conducted interviews with two groups of tourists: those who rely on social media and those who use official destination maps. It synthesized the distinctive characteristics of tourist behavioral patterns, encompassing trajectory, duration of stay, and visual content, under the influence of social media. Furthermore, this paper examined the detrimental tourism experiences stemming from these constrained behavioral patterns and probed the underlying mechanisms of echo chambers. The findings offer concrete behavioral evidence to comprehend the darker facets of social media in the context of tourism and enhance the understanding of echo chambers within a tourism context. This study also furnishes crucial insights for managing and marketing destinations via social media platforms.</p></div>\",\"PeriodicalId\":48021,\"journal\":{\"name\":\"Journal of Destination Marketing & Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":8.9000,\"publicationDate\":\"2024-04-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Destination Marketing & Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2212571X24000076\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Destination Marketing & Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2212571X24000076","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Social media frames my move and visual: The echo chamber effects on on-site tourism behaviors and destination marketing
While social media has the potential to disseminate extensive travel-related information, it may also inadvertently restrict exposure to diverse perspectives, leading to the prevalence of homogenized information among tourists. Prior research has not comprehensively explored the role of social media in shaping and constraining tourism behaviors, which can result in negative experiences at destinations. Consequently, this study represents the initial empirical endeavor to elucidate the adverse implications of echo chambers on tourism behaviors. A mixed methods approach of explanatory sequential design was employed to investigate how and why social media narrows tourism behaviors. This study collected behavioral data and conducted interviews with two groups of tourists: those who rely on social media and those who use official destination maps. It synthesized the distinctive characteristics of tourist behavioral patterns, encompassing trajectory, duration of stay, and visual content, under the influence of social media. Furthermore, this paper examined the detrimental tourism experiences stemming from these constrained behavioral patterns and probed the underlying mechanisms of echo chambers. The findings offer concrete behavioral evidence to comprehend the darker facets of social media in the context of tourism and enhance the understanding of echo chambers within a tourism context. This study also furnishes crucial insights for managing and marketing destinations via social media platforms.
期刊介绍:
The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.