社交媒体框定了我的行动和视觉:现场旅游行为和目的地营销的回声室效应

IF 8.9 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Xuan Tang , Linghan Zhang , Kexue Yuan
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引用次数: 0

摘要

虽然社交媒体具有传播大量旅游相关信息的潜力,但它也可能无意中限制了游客接触不同观点的机会,导致游客中同质化信息盛行。之前的研究并未全面探讨社交媒体在塑造和限制旅游行为方面的作用,而这可能会导致游客在旅游目的地的负面体验。因此,本研究是阐明 "回声室 "对旅游行为不利影响的首次实证研究。本研究采用了解释性顺序设计的混合方法来研究社交媒体如何以及为何会限制旅游行为。本研究收集了两类游客的行为数据,并对他们进行了访谈:依赖社交媒体的游客和使用官方目的地地图的游客。研究总结了社交媒体影响下游客行为模式的显著特点,包括轨迹、停留时间和视觉内容。此外,本文还研究了这些受限行为模式所产生的有害旅游体验,并探究了回声室的内在机制。研究结果为理解社交媒体在旅游业中的阴暗面提供了具体的行为证据,并加深了人们对旅游业回音室的理解。这项研究还为通过社交媒体平台管理和营销旅游目的地提供了重要见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Social media frames my move and visual: The echo chamber effects on on-site tourism behaviors and destination marketing

Social media frames my move and visual: The echo chamber effects on on-site tourism behaviors and destination marketing

While social media has the potential to disseminate extensive travel-related information, it may also inadvertently restrict exposure to diverse perspectives, leading to the prevalence of homogenized information among tourists. Prior research has not comprehensively explored the role of social media in shaping and constraining tourism behaviors, which can result in negative experiences at destinations. Consequently, this study represents the initial empirical endeavor to elucidate the adverse implications of echo chambers on tourism behaviors. A mixed methods approach of explanatory sequential design was employed to investigate how and why social media narrows tourism behaviors. This study collected behavioral data and conducted interviews with two groups of tourists: those who rely on social media and those who use official destination maps. It synthesized the distinctive characteristics of tourist behavioral patterns, encompassing trajectory, duration of stay, and visual content, under the influence of social media. Furthermore, this paper examined the detrimental tourism experiences stemming from these constrained behavioral patterns and probed the underlying mechanisms of echo chambers. The findings offer concrete behavioral evidence to comprehend the darker facets of social media in the context of tourism and enhance the understanding of echo chambers within a tourism context. This study also furnishes crucial insights for managing and marketing destinations via social media platforms.

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来源期刊
CiteScore
18.60
自引率
3.60%
发文量
46
审稿时长
43 days
期刊介绍: The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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