Elizabeth K. Combs, Sean R. Crouse, Katherine D. Bell, Dothang Truong
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The purpose of this study was to determine factors that influence a consumer's Willingness to Fly during the COVID-19 pandemic. Previous studies have explored Willingness to Fly in various situations, but none have used perceived stress and COVID-19 predictors. Six hundred and fifteen participants from the United States completed a survey on the platform MTurk in 2022. Validated scales were used to gather data on the selected parameters, namely the Cohen Perceived Stress Scale, Familiarity with Aviation Scale, Perceived COVID-19 threat scale, and Willingness to Fly scale. Exploratory Factor Analysis, Confirmatory Factor Analysis, and Structural Equation Modeling were used to explore the data. Three of the six hypotheses were supported. One additional non-hypothesized path was discovered between perceived stress and COVID-19 threat. The model explained 50.7% of Willingness to Fly. The findings offer insight into how consumers still identify COVID-19 as a present threat despite the aviation industry's safeguards.
期刊介绍：
The Journal of Air Transport Management (JATM) sets out to address, through high quality research articles and authoritative commentary, the major economic, management and policy issues facing the air transport industry today. It offers practitioners and academics an international and dynamic forum for analysis and discussion of these issues, linking research and practice and stimulating interaction between the two. The refereed papers in the journal cover all the major sectors of the industry (airlines, airports, air traffic management) as well as related areas such as tourism management and logistics. Papers are blind reviewed, normally by two referees, chosen for their specialist knowledge. The journal provides independent, original and rigorous analysis in the areas of: • Policy, regulation and law • Strategy • Operations • Marketing • Economics and finance • Sustainability
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