Migration choices for farming households in rural areas: Why new countryside locations are important for the inhabitants of traditional agricultural areas in central China

In the urbanisation stage of bilateral urban–rural interaction, China is adopting various policies to achieve rural revitalisation and provide diverse destinations to which farmers can migrate. Most previous studies have focused on urban destinations; thus, new countryside locations are not as well understood in this context. This study focused on first migration practices to examine new countryside destinations for farmers in China. This study established a conceptual framework to explain the diverse migration destination options based on three aspects: human capital, economic characteristics, and social characteristics. Based on survey data from farming households in a traditional agriculture area in Xinxiang, a multiple logit model was used to examine why new countryside destinations were adaptive first migration destinations. The results indicated that farmers were influenced by land capital and low initial household incomes. Specifically, many farmers were attracted to new countryside locations close to their original villages because of the need for cultivated land and farming, thus providing a logical first move in the rural–urban migration process. Poorer households were willing to first improve their living conditions in this way. This suggests that new countryside construction can help achieve rural revitalisation.