体验中恰如其分的 "我":体验式购买比物质购买更能促进社会联系

IF 1.8 3区 心理学 Q3 PSYCHOLOGY, APPLIED
Amit Kumar, Thomas C. Mann, Thomas Gilovich
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引用次数: 0

摘要

与物质产品相比,体验式消费(侧重于 "做 "而非 "拥有")能带来更多的满足感。在此,我们研究了花钱购买体验的另一个下游结果:促进社会联系。消费者表示,与进行类似体验式消费的人相比,与进行类似物质消费的人更有亲切感--这一结果与体验在个人身份中的核心地位有关。即使别人进行了类似但更高级的购买,体验带来的这种更强的联系感也同样适用。参与者还报告说,在反思体验式消费时,他们普遍感到与他人的联系更紧密,而不仅仅是那些购买了相同物品的人。这些结果共同表明,体验式消费能广泛地增强人们的社会联系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Aptly Buried “I” in Experience: Experiential Purchases Promote More Social Connection Than Material Purchases

Experiential purchases (focused on doing rather than having) provide more satisfaction than material goods. Here, we examine a different downstream consequence of spending money on experiences: fostering social connection. Consumers reported feeling more kinship with someone who had made a similar experiential purchase than someone who had made a similar material purchase—a result tied to the greater centrality of experiences to one's identity. This greater sense of connection that experiences provide applied even when someone else had made a similar, but superior purchase. Participants also reported feeling more connected to others in general, not just those who have made the same purchase, when reflecting on experiential consumption—and these feelings of connection were expressed in a greater desire to engage in social activities when participants considered their experiential purchases than when they considered their material purchases. Together, these results demonstrate that experiential consumption enhances people's social connection quite broadly.

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来源期刊
CiteScore
4.40
自引率
5.00%
发文量
40
期刊介绍: The Journal of Behavioral Decision Making is a multidisciplinary journal with a broad base of content and style. It publishes original empirical reports, critical review papers, theoretical analyses and methodological contributions. The Journal also features book, software and decision aiding technique reviews, abstracts of important articles published elsewhere and teaching suggestions. The objective of the Journal is to present and stimulate behavioral research on decision making and to provide a forum for the evaluation of complementary, contrasting and conflicting perspectives. These perspectives include psychology, management science, sociology, political science and economics. Studies of behavioral decision making in naturalistic and applied settings are encouraged.
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