酒瓶上的信息：在葡萄酒营销中使用增强现实技术作为一种颠覆性修辞形式

{"title":"酒瓶上的信息：在葡萄酒营销中使用增强现实技术作为一种颠覆性修辞形式","authors":"Jeandri Robertson, Caitlin C. Ferreira, Jan Kietzmann, E. Botha","doi":"10.1080/09571264.2024.2310292","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":52456,"journal":{"name":"Journal of Wine Research","volume":"72 5","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Message on a bottle: the use of augmented reality as a form of disruptive rhetoric in wine marketing\",\"authors\":\"Jeandri Robertson, Caitlin C. Ferreira, Jan Kietzmann, E. Botha\",\"doi\":\"10.1080/09571264.2024.2310292\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":52456,\"journal\":{\"name\":\"Journal of Wine Research\",\"volume\":\"72 5\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-03-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Wine Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/09571264.2024.2310292\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Agricultural and Biological Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Wine Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/09571264.2024.2310292","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Agricultural and Biological Sciences","Score":null,"Total":0}