社论 - 什么是互动营销视角,哪些是新兴研究领域?

IF 9.6 2区 管理学 Q1 BUSINESS
Cheng Lu Wang
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Editorial – What is an interactive marketing perspective and what are emerging research areas?
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来源期刊
CiteScore
17.80
自引率
17.10%
发文量
31
期刊介绍: The mission of the Journal of Research in Interactive Marketing is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. ISSN: 2040-7122 eISSN: 2040-7122 With its origins in the discipline and practice of direct marketing, the Journal of Research in Interactive Marketing (JRIM) aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners.
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