Trust at Risk: The Effect of Proximity to Cyberattacks

Proximity is a core feature of theories of political violence, with the effects of attacks rippling outward so that geographically proximate individuals experience more severe effects than those more distant. However, this model of proximity and exposure is unlikely to recur for cyberattacks. The incorporeality of cyber incidents and the absence of a physical epicenter constrain the mechanism coupling physical distance with harm. To empirically test the relationship between proximity and cyberattacks, we conducted a field study involving 707 German respondents following a ransomware attack in Düsseldorf. We find that the classical “ripple effect” is reversed, with political trust highest among people closer to the attack and lowest among those geographically distant. We postulate that in the absence of firsthand exposure to its effects, geographically distant individuals employ abstract conceptions of the consequences of cyber incidents that do not align with actual events. Consequently, distance does not confer security, and it can even amplify the adverse effects of exposure. This finding highlights the need for governments to actively work to assuage public fears following cyberattacks.