Frans Sudirjo, Efti Novita Sari, Yuliani, Hendra, Riesna Apramilda
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引用次数: 0
摘要
本研究探讨了影响电子信任和电子满意度的变量,以及它们如何影响电子忠诚度。本研究采用结论性和描述性研究设计,通过基于调查的方法收集数据。研究人员使用了一种特殊的调查方式,即问卷调查。本研究只采用了一种横截面研究设计。抽样方法采用非概率抽样与判断抽样相结合的策略。本研究使用 LISREL,利用 SEM 方法处理数据。研究结果表明,电子满意度受到感知到的交付效率的显著正向影响。但研究发现,网站设计对电子满意度的影响不大。除此之外,网站设计对电子信任度的影响也不明显。然而,在线隐私和安全感对电子信任度有明显的正向影响。此外,研究还发现,电子忠诚度受电子满意度的影响较大。最后,研究还发现,电子信任也会大大提高电子忠诚度。
The Role of Customer Trust Toward Digital Sales and Website Visitor Satisfaction on Customer Loyalty of Zara Indonesia
This study examines the variables that affect e-trust and e-satisfaction and how they affect e-loyalty. This study employs a conclusive and descriptive research design, gathering data through survey-based methodologies. Researchers utilize a particular kind of survey called a questionnaire. Only one cross-sectional research design was used in this study. Non-probability sampling combined with a judgmental sampling strategy is the method employed for sampling. LISREL is used in this study to process data utilizing SEM methods. According to the research, e-satisfaction is significantly positively impacted by perceived delivery efficiency. It was discovered, nevertheless, that e-satisfaction was not considerably affected by website design. Aside from that, e-trust is not significantly impacted by website design. However, e-trust is significantly positively affected by online privacy and security perceptions. Furthermore, it was discovered that e-loyalty is significantly positively affected by e-satisfaction. Ultimately, it was found that e-trust significantly improves e-loyalty as well.