Tripartite Evolutionary Game Analysis of a Logistics Service Supply Chain Cooperation Mechanism for Network Freight Platforms

The rapid development of network freight platforms has directly increased the level of social logistics resource collaboration and improved both the efficiency and quality of logistics industry services. As a bilateral platform that connects freight shippers and freight carriers, the organizational structure and operational mode of network freight platforms differ substantially from those of traditional logistics service providers. In this paper, a tripartite evolutionary game model is constructed in which a network freight platform, freight shipper, and freight carrier are considered, and the evolutionary stability strategies of the parties and the tripartite system are dynamically analyzed. The reliability of the model is verified through a numerical case, and several countermeasures have been proposed to improve the stability of the system based on the sensitivity analysis of important parameters. This paper helps standardize the principal behavior of all parties under the network freight mode, reduce the default risk of all parties, and improve the overall cooperation stability of the logistics service supply chain.