SoJung Lee , Dongoh Joo , Choong-Ki Lee , JaePhil Lim
{"title":"用动机、互动和情感团结解释韩国非军事区游客的体验共创","authors":"SoJung Lee , Dongoh Joo , Choong-Ki Lee , JaePhil Lim","doi":"10.1016/j.jdmm.2024.100872","DOIUrl":null,"url":null,"abstract":"<div><p>Despite the military and political tensions surrounding the Korean Demilitarized Zone (DMZ), over 1.2 million individuals visit the destination each year. Considering various tourist motivations and the group-oriented tour setting at the DMZ and employing the Interaction Ritual Theory as a theoretical guide, this study examined how South Korean DMZ tourists' motivations and interaction led to emotional solidarity, thereby facilitating the co-creation of their DMZ experience. Study results (N = 409) revealed that politics and curiosity motivations significantly influenced their interaction, while knowledge and war motivations only impacted emotional solidarity. Emotional solidarity directly contributed to experience co-creation, whereas interaction only had an indirect impact mediated through emotional solidarity. The findings enrich the understanding of the distinctive roles of South Korean DMZ tourists' motivations and highlight interaction as a key in evaluating their experience co-creation. It especially offers new insights that emotional solidarity is a critical antecedent to experience co-creation. The findings provide government officials and destination managers with practical suggestions for further management and marketing of DMZ tourism. Future research can further consider group differences when testing the conceptual model—such as DMZ tourists' travel pattern (e.g., individuals or groups) or nationality (e.g., South Korean or foreigners)—and utilize qualitative research methods to complement the quantitative findings.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":"32 ","pages":"Article 100872"},"PeriodicalIF":8.9000,"publicationDate":"2024-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"South Korean DMZ tourists’ experience co-creation explained by motivation, interaction, and emotional solidarity\",\"authors\":\"SoJung Lee , Dongoh Joo , Choong-Ki Lee , JaePhil Lim\",\"doi\":\"10.1016/j.jdmm.2024.100872\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Despite the military and political tensions surrounding the Korean Demilitarized Zone (DMZ), over 1.2 million individuals visit the destination each year. Considering various tourist motivations and the group-oriented tour setting at the DMZ and employing the Interaction Ritual Theory as a theoretical guide, this study examined how South Korean DMZ tourists' motivations and interaction led to emotional solidarity, thereby facilitating the co-creation of their DMZ experience. Study results (N = 409) revealed that politics and curiosity motivations significantly influenced their interaction, while knowledge and war motivations only impacted emotional solidarity. Emotional solidarity directly contributed to experience co-creation, whereas interaction only had an indirect impact mediated through emotional solidarity. The findings enrich the understanding of the distinctive roles of South Korean DMZ tourists' motivations and highlight interaction as a key in evaluating their experience co-creation. It especially offers new insights that emotional solidarity is a critical antecedent to experience co-creation. The findings provide government officials and destination managers with practical suggestions for further management and marketing of DMZ tourism. Future research can further consider group differences when testing the conceptual model—such as DMZ tourists' travel pattern (e.g., individuals or groups) or nationality (e.g., South Korean or foreigners)—and utilize qualitative research methods to complement the quantitative findings.</p></div>\",\"PeriodicalId\":48021,\"journal\":{\"name\":\"Journal of Destination Marketing & Management\",\"volume\":\"32 \",\"pages\":\"Article 100872\"},\"PeriodicalIF\":8.9000,\"publicationDate\":\"2024-03-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Destination Marketing & Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2212571X24000209\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Destination Marketing & Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2212571X24000209","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
South Korean DMZ tourists’ experience co-creation explained by motivation, interaction, and emotional solidarity
Despite the military and political tensions surrounding the Korean Demilitarized Zone (DMZ), over 1.2 million individuals visit the destination each year. Considering various tourist motivations and the group-oriented tour setting at the DMZ and employing the Interaction Ritual Theory as a theoretical guide, this study examined how South Korean DMZ tourists' motivations and interaction led to emotional solidarity, thereby facilitating the co-creation of their DMZ experience. Study results (N = 409) revealed that politics and curiosity motivations significantly influenced their interaction, while knowledge and war motivations only impacted emotional solidarity. Emotional solidarity directly contributed to experience co-creation, whereas interaction only had an indirect impact mediated through emotional solidarity. The findings enrich the understanding of the distinctive roles of South Korean DMZ tourists' motivations and highlight interaction as a key in evaluating their experience co-creation. It especially offers new insights that emotional solidarity is a critical antecedent to experience co-creation. The findings provide government officials and destination managers with practical suggestions for further management and marketing of DMZ tourism. Future research can further consider group differences when testing the conceptual model—such as DMZ tourists' travel pattern (e.g., individuals or groups) or nationality (e.g., South Korean or foreigners)—and utilize qualitative research methods to complement the quantitative findings.
期刊介绍:
The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.