提供内容:模块化广播技术和内容交付网络的作用

IF 5.9 2区 管理学 Q1 COMMUNICATION
Helle Sjøvaag , Ragnhild Kr. Olsen , Raul Ferrer-Conill
{"title":"提供内容:模块化广播技术和内容交付网络的作用","authors":"Helle Sjøvaag ,&nbsp;Ragnhild Kr. Olsen ,&nbsp;Raul Ferrer-Conill","doi":"10.1016/j.telpol.2024.102738","DOIUrl":null,"url":null,"abstract":"<div><p>Television distribution has changed profoundly over the past 10–15 years. Now increasingly geared towards streaming, broadcasting's value chain hinges on content delivery networks (CDNs) to reach audiences. CDNs are important for content quality, as they constitute the part of the chain that stores and transmits data from broadcasters to the end-user. In this article, we investigate what this value chain shift means for television distribution in Norway, a country where global actors like Akamai and Amazon's CloudFront dominate the CDN market. Based on seven whiteboard-based, co-creation sessions with 15 industry experts representing broadcasters, telecoms, regulators and interest organisations, a value chain analysis reveals that the distribution part of the chain is outsourced and modular. As the technology of television distribution becomes increasingly outsourced, we ask what this means for television's autonomy as a universal service provider.</p></div>","PeriodicalId":22290,"journal":{"name":"Telecommunications Policy","volume":null,"pages":null},"PeriodicalIF":5.9000,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0308596124000351/pdfft?md5=2367e286b9f7db74bd848370622b4910&pid=1-s2.0-S0308596124000351-main.pdf","citationCount":"0","resultStr":"{\"title\":\"Delivering content: Modular broadcasting technology and the role of content delivery networks\",\"authors\":\"Helle Sjøvaag ,&nbsp;Ragnhild Kr. Olsen ,&nbsp;Raul Ferrer-Conill\",\"doi\":\"10.1016/j.telpol.2024.102738\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Television distribution has changed profoundly over the past 10–15 years. Now increasingly geared towards streaming, broadcasting's value chain hinges on content delivery networks (CDNs) to reach audiences. CDNs are important for content quality, as they constitute the part of the chain that stores and transmits data from broadcasters to the end-user. In this article, we investigate what this value chain shift means for television distribution in Norway, a country where global actors like Akamai and Amazon's CloudFront dominate the CDN market. Based on seven whiteboard-based, co-creation sessions with 15 industry experts representing broadcasters, telecoms, regulators and interest organisations, a value chain analysis reveals that the distribution part of the chain is outsourced and modular. As the technology of television distribution becomes increasingly outsourced, we ask what this means for television's autonomy as a universal service provider.</p></div>\",\"PeriodicalId\":22290,\"journal\":{\"name\":\"Telecommunications Policy\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":5.9000,\"publicationDate\":\"2024-03-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S0308596124000351/pdfft?md5=2367e286b9f7db74bd848370622b4910&pid=1-s2.0-S0308596124000351-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Telecommunications Policy\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0308596124000351\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Telecommunications Policy","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0308596124000351","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0

摘要

过去 10-15 年间,电视传播发生了深刻变化。现在,广播的价值链越来越多地向流媒体倾斜,内容交付网络(CDN)成为与观众接触的关键。CDN 对内容质量非常重要,因为它们构成了从广播公司到最终用户的数据存储和传输链的一部分。挪威的CDN市场由Akamai和亚马逊的CloudFront等全球性企业主导。根据与代表广播公司、电信公司、监管机构和利益组织的15位行业专家举行的七次白板共创会议,价值链分析表明,价值链的分发部分是外包和模块化的。随着电视分发技术日益外包,我们不禁要问,这对电视作为普遍服务提供商的自主性意味着什么?
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Delivering content: Modular broadcasting technology and the role of content delivery networks

Television distribution has changed profoundly over the past 10–15 years. Now increasingly geared towards streaming, broadcasting's value chain hinges on content delivery networks (CDNs) to reach audiences. CDNs are important for content quality, as they constitute the part of the chain that stores and transmits data from broadcasters to the end-user. In this article, we investigate what this value chain shift means for television distribution in Norway, a country where global actors like Akamai and Amazon's CloudFront dominate the CDN market. Based on seven whiteboard-based, co-creation sessions with 15 industry experts representing broadcasters, telecoms, regulators and interest organisations, a value chain analysis reveals that the distribution part of the chain is outsourced and modular. As the technology of television distribution becomes increasingly outsourced, we ask what this means for television's autonomy as a universal service provider.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Telecommunications Policy
Telecommunications Policy 工程技术-电信学
CiteScore
10.80
自引率
12.50%
发文量
122
审稿时长
38 days
期刊介绍: Telecommunications Policy is concerned with the impact of digitalization in the economy and society. The journal is multidisciplinary, encompassing conceptual, theoretical and empirical studies, quantitative as well as qualitative. The scope includes policy, regulation, and governance; big data, artificial intelligence and data science; new and traditional sectors encompassing new media and the platform economy; management, entrepreneurship, innovation and use. Contributions may explore these topics at national, regional and international levels, including issues confronting both developed and developing countries. The papers accepted by the journal meet high standards of analytical rigor and policy relevance.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信