{"title":"通过大量匿名丹木评论构建环境身份","authors":"Qingxin Xu , Yi Jing","doi":"10.1016/j.langsci.2024.101631","DOIUrl":null,"url":null,"abstract":"<div><p>This article contributes to the scholarship on digital identity work by examining the linguistic mechanisms of ambient identity construction in fully anonymous online environments. It investigates how video viewers construct textual personae by leaving massive anonymous comments in <em>danmu</em>, a viewing-and-commenting system that synchronously posts comments onto a video screen as it plays. Drawing on the sociological concept of homophily and the linguistics-informed Appraisal framework, this study systematically tracks the patterns in the attitudinal orientations among massive anonymous comments left over a high-profile Chinese video featuring a teacher's home visit. The article argues that the technological affordances of <em>danmu</em> lead to the inherent collectiveness of anonymous digital identity construction. It reports two attitudinal meaning-making mechanisms through which massive anonymous comments converge into a homogeneous mass and describes the viewers' collective ambient identities revealed in their comments. This project brings clarity to the dynamics of ambient digital identity construction by deploying computational tools to linguistic analysis and has practical implications for marketing research, social media monitoring, and community building.</p></div>","PeriodicalId":51592,"journal":{"name":"Language Sciences","volume":"104 ","pages":"Article 101631"},"PeriodicalIF":1.7000,"publicationDate":"2024-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Ambient identity construction via massive anonymous danmu comments\",\"authors\":\"Qingxin Xu , Yi Jing\",\"doi\":\"10.1016/j.langsci.2024.101631\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>This article contributes to the scholarship on digital identity work by examining the linguistic mechanisms of ambient identity construction in fully anonymous online environments. It investigates how video viewers construct textual personae by leaving massive anonymous comments in <em>danmu</em>, a viewing-and-commenting system that synchronously posts comments onto a video screen as it plays. Drawing on the sociological concept of homophily and the linguistics-informed Appraisal framework, this study systematically tracks the patterns in the attitudinal orientations among massive anonymous comments left over a high-profile Chinese video featuring a teacher's home visit. The article argues that the technological affordances of <em>danmu</em> lead to the inherent collectiveness of anonymous digital identity construction. It reports two attitudinal meaning-making mechanisms through which massive anonymous comments converge into a homogeneous mass and describes the viewers' collective ambient identities revealed in their comments. This project brings clarity to the dynamics of ambient digital identity construction by deploying computational tools to linguistic analysis and has practical implications for marketing research, social media monitoring, and community building.</p></div>\",\"PeriodicalId\":51592,\"journal\":{\"name\":\"Language Sciences\",\"volume\":\"104 \",\"pages\":\"Article 101631\"},\"PeriodicalIF\":1.7000,\"publicationDate\":\"2024-03-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Language Sciences\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0388000124000202\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"EDUCATION & EDUCATIONAL RESEARCH\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Language Sciences","FirstCategoryId":"98","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0388000124000202","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
Ambient identity construction via massive anonymous danmu comments
This article contributes to the scholarship on digital identity work by examining the linguistic mechanisms of ambient identity construction in fully anonymous online environments. It investigates how video viewers construct textual personae by leaving massive anonymous comments in danmu, a viewing-and-commenting system that synchronously posts comments onto a video screen as it plays. Drawing on the sociological concept of homophily and the linguistics-informed Appraisal framework, this study systematically tracks the patterns in the attitudinal orientations among massive anonymous comments left over a high-profile Chinese video featuring a teacher's home visit. The article argues that the technological affordances of danmu lead to the inherent collectiveness of anonymous digital identity construction. It reports two attitudinal meaning-making mechanisms through which massive anonymous comments converge into a homogeneous mass and describes the viewers' collective ambient identities revealed in their comments. This project brings clarity to the dynamics of ambient digital identity construction by deploying computational tools to linguistic analysis and has practical implications for marketing research, social media monitoring, and community building.
期刊介绍:
Language Sciences is a forum for debate, conducted so as to be of interest to the widest possible audience, on conceptual and theoretical issues in the various branches of general linguistics. The journal is also concerned with bringing to linguists attention current thinking about language within disciplines other than linguistics itself; relevant contributions from anthropologists, philosophers, psychologists and sociologists, among others, will be warmly received. In addition, the Editor is particularly keen to encourage the submission of essays on topics in the history and philosophy of language studies, and review articles discussing the import of significant recent works on language and linguistics.