服务质量属性与顾客参与之间的非对称关系调查：三因素理论方法

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2024-03-11 DOI:10.1080/19368623.2024.2327077

Tahir Albayrak, Özgür Davras, Meltem Caber, Josip Mikulić

引用次数: 0

摘要

由于客户参与对公司业绩至关重要，营销和管理文献对客户参与的前因进行了广泛研究。长期以来，研究人员一直认为客户关系...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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An investigation of the asymmetric relationships between service quality attributes and customer engagement: a three-factor theory approach

The antecedents of customer engagement have been extensively examined in marketing and management literature since it is vital for the firm performance. Researchers have long assumed that relations...

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.