{"title":"第 7 章针对儿童的不健康食品数字广告的法律框架是什么?","authors":"Marine Friant-Perrot","doi":"10.3917/jibes.344.0121","DOIUrl":null,"url":null,"abstract":"<p><p>The digital advertising environment influences children’s food choices in a context of over-representation of fatty, sweet and salty products. Restricting this influence proves complex, given the variety and novelty of the marketing techniques used, subject to legal regimes that combine traditional branches of market law with new rules specific to the digital environment. Despite the assertion of children’s rights in relation to the digital environment, minors and their health are not sufficiently protected. Few rules exist (ban on concealed advertising, health messages, targeting of children’s advertising, etc.), and none really limits children’s exposure to digital advertising for nutritionally unbalanced foods.</p>","PeriodicalId":73577,"journal":{"name":"Journal international de bioethique et d'ethique des sciences","volume":"34 4","pages":"121-143"},"PeriodicalIF":0.0000,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Chapitre 7. Quel cadre juridique pour la publicité digitale sur les aliments non sains adressée aux enfants ?\",\"authors\":\"Marine Friant-Perrot\",\"doi\":\"10.3917/jibes.344.0121\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>The digital advertising environment influences children’s food choices in a context of over-representation of fatty, sweet and salty products. Restricting this influence proves complex, given the variety and novelty of the marketing techniques used, subject to legal regimes that combine traditional branches of market law with new rules specific to the digital environment. Despite the assertion of children’s rights in relation to the digital environment, minors and their health are not sufficiently protected. Few rules exist (ban on concealed advertising, health messages, targeting of children’s advertising, etc.), and none really limits children’s exposure to digital advertising for nutritionally unbalanced foods.</p>\",\"PeriodicalId\":73577,\"journal\":{\"name\":\"Journal international de bioethique et d'ethique des sciences\",\"volume\":\"34 4\",\"pages\":\"121-143\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal international de bioethique et d'ethique des sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3917/jibes.344.0121\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal international de bioethique et d'ethique des sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3917/jibes.344.0121","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Chapitre 7. Quel cadre juridique pour la publicité digitale sur les aliments non sains adressée aux enfants ?
The digital advertising environment influences children’s food choices in a context of over-representation of fatty, sweet and salty products. Restricting this influence proves complex, given the variety and novelty of the marketing techniques used, subject to legal regimes that combine traditional branches of market law with new rules specific to the digital environment. Despite the assertion of children’s rights in relation to the digital environment, minors and their health are not sufficiently protected. Few rules exist (ban on concealed advertising, health messages, targeting of children’s advertising, etc.), and none really limits children’s exposure to digital advertising for nutritionally unbalanced foods.