跨越、介于和超越二元对立的性别：与 Shona Bettany、Olimpia Burchiellaro 和 Rohan Venkatraman 对话

IF 2.5 3区经济学 Q3 BUSINESS

Journal of Consumer Affairs Pub Date : 2024-03-12 DOI:10.1111/joca.12572

Mohammed Cheded, Martina Hutton, Laurel Steinfield, Shona Bettany, Olimpia Burchiellaro, Rohan Venkatraman

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引用次数: 0

摘要

本小组讨论探讨了为什么市场营销和消费者行为学一直在努力超越二元论，打破传统二元论以承认性别/性/性多样性的重要性，以及这样做所面临的挑战。它将机构压力、工作净化、学术地位、性别/性别/性取向多样性日常遭遇的歧视，以及类别的解放与压迫动态等问题推到了风口浪尖。然而，小组成员也反思了挑战二元思维的方法。只要置身于学术界，开展（微小但）有意义的机构行动主义活动，就能产生涟漪效应，为更好地阐述生活经验和现实开辟道路。

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Moving gender across, between and beyond the binaries: In conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman

This panel discussion explores why marketing and consumer behavior has struggled to move beyond the binary, the importance of disrupting the conventional binaries to recognize gender/sex/ual diversity, and the challenges in so doing. It raises to the fore concerns about institutional pressures, sanitization of work, academic positionalities, everyday encounters of discrimination against gender/sex/ual diversity, and the emancipatory but oppressive dynamics of categories. Yet the panelists also reflect on ways to challenge binaristic thinking. Just being in the academy and doing (small but) meaningful acts of institutional activism can produce ripple effects and open pathways for a better articulation of lived experiences and realities.

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来源期刊

Journal of Consumer Affairs Multiple-

CiteScore

4.60

自引率

17.90%

发文量

期刊介绍： The ISI impact score of Journal of Consumer Affairs now places it among the leading business journals and one of the top handful of marketing- related publications. The immediacy index score, showing how swiftly the published studies are cited or applied in other publications, places JCA seventh of those same 77 journals. More importantly, in these difficult economic times, JCA is the leading journal whose focus for over four decades has been on the interests of consumers in the marketplace. With the journal"s origins in the consumer movement and consumer protection concerns, the focus for papers in terms of both research questions and implications must involve the consumer"s interest and topics must be addressed from the consumers point of view.