虚拟现实:综述和综合采用的新框架

IF 8.6 2区 管理学 Q1 BUSINESS
Omar H. Fares, Joseph Aversa, Seung Hwan Lee, Mark, Jenna Jacobson
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引用次数: 0

摘要

关于虚拟现实(VR)的学术研究的特点是,VR 的潜力与阻碍其应用的挑战之间存在着动态的紧张关系。本研究以混合方法系统综述为基础,通过对 1996 年至 2023 年期间的 158 篇学术文章进行严格的定性和定量分析,研究了影响消费者采用虚拟现实技术的驱动因素。基于对 VR 应用文献的广泛分析,我们引入了虚拟现实综合应用框架(VRIAF),这是首个专门针对 VR 应用的混合方法系统综述。这个经过实证验证的模型整合了消费者态度、感知乐趣、易用性、社会影响和以往用户体验等决定虚拟现实采用的关键因素。研究通过定性探索确定了四个关键主题,并通过定量荟萃分析和权重分析进一步加以阐释。这些主题包括用户在 VR 环境中的体验、VR 在建筑和设计中的作用、VR 技术的沉浸属性以及影响采用模式的持续技术进步。这项研究极大地促进了对 VR 应用的理论理解,并为 VR 专业人员提供了实用的见解。通过界定未来的研究方向,该研究在理论探索和实际应用之间架起了一座桥梁,为 VR 领域的学者和从业人员提供了宝贵的资源。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Virtual reality: A review and a new framework for integrated adoption

Virtual reality: A review and a new framework for integrated adoption

Scholarly research on virtual reality (VR) is characterized by a dynamic tension between VR's potential and the challenges impeding its adoption. Grounded in a mixed-methods systematic review, this research examines the drivers influencing consumer VR adoption by rigorously combining qualitative and quantitative analyses of 158 scholarly articles ranging from 1996 to 2023. Based on an extensive analysis of VR adoption literature, we introduce the Virtual Reality Integrated Adoption Framework (VRIAF), which is the first mixed-methods systematic review focusing exclusively on VR adoption. This empirically substantiated model integrates key determinants of VR adoption such as consumer attitudes, perceived enjoyment, ease of use, social influences, and previous user experiences. The research identifies four pivotal themes through qualitative exploration, further elucidated by quantitative meta-analyses and weight analyses. These themes encompass the user experience in VR environments, the role of VR in construction and design, the immersive attributes of VR technologies, and the ongoing technological advancements influencing adoption patterns. This research contributes significantly to the theoretical understanding of VR adoption and provides practical insights for VR professionals. By delineating future research directions, the study bridges the gap between theoretical exploration and practical application, offering a valuable resource for both scholars and practitioners in the field of VR.

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来源期刊
CiteScore
13.60
自引率
23.20%
发文量
119
期刊介绍: The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.
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