Ranjana Das, Yen Nee Wong, Rhianne Jones, Philip JB Jackson
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How do we speak about algorithms and algorithmic media futures? Using vignettes and scenarios in a citizen council on data-driven media personalisation
‘New’ media and algorithmic rules underlying many emerging technologies present particular challenges in fieldwork, because the opacity of their design, and, sometimes, their real or perceived status as ‘not quite here yet’ – makes speaking about these challenging in the field. In this article, we use insights from a three-stage citizens council investigating citizens’ views on developments in data-driven media personalisation to reflect on the potentials of using future-orientated vignettes and scenarios in data collection on user experiences, expectations and the ethics of algorithms. We present the possibilities and potentials of using vignettes as part of a data collection approach in user-centric algorithm studies which invites users’ contextual experiences of algorithms but also enables more normative reflections on what good looks like in contemporary datafied societies.
期刊介绍:
New Media & Society engages in critical discussions of the key issues arising from the scale and speed of new media development, drawing on a wide range of disciplinary perspectives and on both theoretical and empirical research. The journal includes contributions on: -the individual and the social, the cultural and the political dimensions of new media -the global and local dimensions of the relationship between media and social change -contemporary as well as historical developments -the implications and impacts of, as well as the determinants and obstacles to, media change the relationship between theory, policy and practice.