影响者驱动的忠诚度：了解客户品牌参与在社交媒体影响者与品牌忠诚度关系中的中介作用

IF 1.9 Q3 BUSINESS

Journal of Global Scholars of Marketing Science Pub Date : 2024-03-04 DOI:10.1080/21639159.2024.2308285

Suhaib Ahmed, Abdul Ghaffar, Syed Shahid Zaheer Zaidi, Tahir Islam, Muhammad Mumtaz Khan, Fazila Islam, Tomas Kincl, Altaf Ahmed Sheikh

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引用次数: 0

摘要

通过社交媒体影响者（SMIs）培养品牌忠诚度的因素对学术界和营销从业人员来说都非常重要，因为它是组织成功的显著驱动力。...

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Influencer-driven loyalty: Understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty

Factors developing brand loyalty through social media influencers (SMIs) are immensely important to academics and marketing practitioners since it is a remarkable driver of organizational success. ...

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来源期刊

Journal of Global Scholars of Marketing Science BUSINESS-

CiteScore

4.00

自引率

6.20%

发文量