Brittany “Brie” Haupt, Lauren Azevedo, Michael O’Grady
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Use of Crisis Communication Strategies by Food Bank Network During a Global Pandemic
During the novel coronavirus pandemic (COVID-19), nonprofits needed to quickly rethink their strategies concerning the sustainability of their organizations along with communication regarding the crisis. The pandemic presented unique opportunities for understanding how service-oriented nonprofits, who must share timely and accurate information across stakeholders and work closely with partner organizations, can deliver services during crisis periods. Utilizing a case study approach, the focus of this study is the impact of COVID-19 on the Federation of Virginia Food Banks (FVFB), which is a 501(c)(3) nonprofit state association of food banks affiliated with Feeding America, by examining the use of crisis communication strategies utilized or not-utilized during the crisis response and recovery activities. The findings present practical implications for nonprofit organizations and their crisis response and recovery networks and a better understanding of the needs for nonprofit organizations to engage in crisis communication planning for diverse crises and planning resources.
期刊介绍:
The Journal of Homeland Security and Emergency Management publishes original, innovative, and timely articles describing research or practice in the fields of homeland security and emergency management. JHSEM publishes not only peer-reviewed articles, but also news and communiqués from researchers and practitioners, and book/media reviews. Content comes from a broad array of authors representing many professions, including emergency management, engineering, political science and policy, decision science, and health and medicine, as well as from emergency management and homeland security practitioners.