{"title":"从身份角度看用户创新在家庭领域的传播","authors":"Xin Yu , Jeroen P.J. de Jong","doi":"10.1016/j.respol.2024.104986","DOIUrl":null,"url":null,"abstract":"<div><p>User innovations are widely present in the household sector, but often do not spread to others because users lack incentives to sell and/or share. Previous studies of what alleviates this diffusion problem were empirically driven, while a theoretical framework that integrally explains alleviating factors is missing. We fill this void by proposing an identity perspective based on users' eudaimonic motivation: diffusion efforts may be in line with users' aspired ‘daimon’ or true self. An identity perspective unites previously unconnected alleviating factors (commercial motivation, community involvement, common cause motivation) and enables theorizing about interaction effects. We identify three types of user innovator identity with potential relevance for diffusion: professional, community-oriented and societal. Survey data of 999 Chinese user innovators confirm that aspired professional identity is associated with sales effort, and community-oriented and societal identity with free sharing. Moreover, community-oriented and professional identity interact positively with selling effort. We conclude that an identity perspective enhances our understanding of the diffusion of user innovations to everyone's benefit.</p></div>","PeriodicalId":48466,"journal":{"name":"Research Policy","volume":null,"pages":null},"PeriodicalIF":7.5000,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An identity perspective on the diffusion of user innovations in the household sector\",\"authors\":\"Xin Yu , Jeroen P.J. de Jong\",\"doi\":\"10.1016/j.respol.2024.104986\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>User innovations are widely present in the household sector, but often do not spread to others because users lack incentives to sell and/or share. Previous studies of what alleviates this diffusion problem were empirically driven, while a theoretical framework that integrally explains alleviating factors is missing. We fill this void by proposing an identity perspective based on users' eudaimonic motivation: diffusion efforts may be in line with users' aspired ‘daimon’ or true self. An identity perspective unites previously unconnected alleviating factors (commercial motivation, community involvement, common cause motivation) and enables theorizing about interaction effects. We identify three types of user innovator identity with potential relevance for diffusion: professional, community-oriented and societal. Survey data of 999 Chinese user innovators confirm that aspired professional identity is associated with sales effort, and community-oriented and societal identity with free sharing. Moreover, community-oriented and professional identity interact positively with selling effort. We conclude that an identity perspective enhances our understanding of the diffusion of user innovations to everyone's benefit.</p></div>\",\"PeriodicalId\":48466,\"journal\":{\"name\":\"Research Policy\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":7.5000,\"publicationDate\":\"2024-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Research Policy\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0048733324000350\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Research Policy","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0048733324000350","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"MANAGEMENT","Score":null,"Total":0}
An identity perspective on the diffusion of user innovations in the household sector
User innovations are widely present in the household sector, but often do not spread to others because users lack incentives to sell and/or share. Previous studies of what alleviates this diffusion problem were empirically driven, while a theoretical framework that integrally explains alleviating factors is missing. We fill this void by proposing an identity perspective based on users' eudaimonic motivation: diffusion efforts may be in line with users' aspired ‘daimon’ or true self. An identity perspective unites previously unconnected alleviating factors (commercial motivation, community involvement, common cause motivation) and enables theorizing about interaction effects. We identify three types of user innovator identity with potential relevance for diffusion: professional, community-oriented and societal. Survey data of 999 Chinese user innovators confirm that aspired professional identity is associated with sales effort, and community-oriented and societal identity with free sharing. Moreover, community-oriented and professional identity interact positively with selling effort. We conclude that an identity perspective enhances our understanding of the diffusion of user innovations to everyone's benefit.
期刊介绍:
Research Policy (RP) articles explore the interaction between innovation, technology, or research, and economic, social, political, and organizational processes, both empirically and theoretically. All RP papers are expected to provide insights with implications for policy or management.
Research Policy (RP) is a multidisciplinary journal focused on analyzing, understanding, and effectively addressing the challenges posed by innovation, technology, R&D, and science. This includes activities related to knowledge creation, diffusion, acquisition, and exploitation in the form of new or improved products, processes, or services, across economic, policy, management, organizational, and environmental dimensions.