影响采用可持续素食的因素

IF 8.6 2区 管理学 Q1 BUSINESS
Sweety Shah, Heena Thanki Joshi
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引用次数: 0

摘要

食品的质量和选择极大地促进了人类的福祉,支持了全球健康社区的发展。尽管印度是世界上最大的素食国家,但它主要奉行乳素食主义,允许食用乳制品,并在宗教、社会和文化信仰的影响下形成了独特的饮食景观。乳制品和文化宗教因素在其中发挥着关键作用,这种复杂性使印度成为了解采用纯素饮食偏好的复杂性的一个引人注目的独特案例。本研究采用了由健康信念模型(HBM)、价值态度行为模型(VAB)和社会耻辱感衍生出的综合模型作为理论框架。本研究分析了感知到的益处、障碍、环境信念、健康信念和反物种主义价值观之间的互动效应,并新颖地将社会污名作为影响采用纯素饮食的态度和意向的自变量。为实现研究目标,研究采用了定量方法,通过结构化问卷记录消费者的回答。分析涵盖了来自不同地区、不同背景的印度消费者的 504 份有效回答。结果揭示了几个值得注意的独特趋势。研究发现,所感知到的益处对与素食相关的健康信念有积极影响,而所感知到的障碍则有消极影响。环境信念、健康信念和反物种主义价值观对个人采用纯素饮食的态度有积极影响。相反,社会污名则对人们的素食态度产生负面影响。态度是连接社会鄙视和采用纯素饮食行为的关键中介因素。研究结果为政策制定者、生产商和营销人员提供了宝贵的见解,有助于他们在以素食人口为主的国家鼓励人们采用纯素饮食。此外,研究还提出了可操作的策略,概述了促进广泛采用纯素饮食的意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors shaping the adoption of sustainable vegan diets

The quality and choices of food contribute significantly to human well-being and support the development of healthy communities worldwide. Despite being the world's largest vegetarian nation, India predominantly follows lacto-vegetarianism, allowing dairy consumption and creating a distinct dietary landscape shaped by influences from religious, social, and cultural beliefs. This complexity, where dairy and cultural-religious factors play pivotal roles, makes India a compelling and unique case for understanding the intricacies of adopting vegan dietary preferences. In the present study, an integrated model derived from the health belief model (HBM), the value attitude behavior (VAB) model, and social stigma was adopted as the theoretical framework. The study analyses the interactive effect of perceived benefits, barriers, environmental beliefs, health beliefs, and anti-speciesism values, with the novel inclusion of social stigma as an independent variable affecting attitudes and intentions toward adopting a vegan diet. To achieve its objective, the study employed a quantitative methodology, recording consumers' responses through a structured questionnaire. The analysis encompassed 504 valid responses from Indian consumers from diverse backgrounds and varied locations. The result unveiled several noteworthy and unique trends. It was found that perceived benefits had a positive impact, while perceived barriers had a negative impact on the health beliefs associated with a vegan diet. Environmental beliefs, health beliefs, and anti-speciesism values exhibited a positive influence on individuals' attitudes toward adopting a vegan diet. Conversely, social stigma had a negative impact on attitudes toward a vegan diet. Attitude emerged as a pivotal mediator, connecting the social stigma to the vegan diet adoption behavior. The findings of the study offer valuable insights for policymakers, manufacturers, and marketers seeking to encourage the adoption of vegan diets in countries with predominantly vegetarian populations. Additionally, the study puts forth actionable strategies, outlined as implications to promote the widespread adoption of the vegan diet.

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来源期刊
CiteScore
13.60
自引率
23.20%
发文量
119
期刊介绍: The International Journal of Consumer Studies is a scholarly platform for consumer research, welcoming academic and research papers across all realms of consumer studies. Our publication showcases articles of global interest, presenting cutting-edge research from around the world.
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