数字营销作为商品信息在 Nusukan 市场独奏中的应用

Betty Gama, Yoto Widodo, Henny Sri Kusumawati, Yoppi Syahrial
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引用次数: 0

摘要

摘要 imooji 是一种可用作数字营销媒介的应用程序。市场商户对 imooji 数字应用程序尚不了解,直到 PKM 团队到达时才发现。这项社区服务活动旨在通过使用 imooji 应用程序(即包含市场摊位上商品照片的内容),提高参与者对数字营销概念的认识。参加活动的有 8 名商贩和店主。活动的实施方法是应用数字营销,为 imooji 应用程序创建内容。之所以这样做,是因为小卖部商贩不了解数字技术。接下来,团队简要介绍了 imooji 的使用方法,并通过 WA、FB 和 IG 等社交媒体进行分享。社区服务活动的实施结果表明,并非所有参与者都懂技术并了解如何通过手机使用 imooji,因为有一半参与者是老年人,即 55 岁以上的老人,因此很难理解 imooji 数字工作流程。通过提供包含市场摊位销售商品目录的链接来创建 imooji 内容,可以很容易地与各种参与者社交网络共享。这项活动有望培养数字时代的创业精神。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PENERAPAN DIGITAL MARKETING SEBAGAI INFORMASI BARANG DAGANGAN DI PASAR NUSUKAN SOLO
ABSTRACT One form of application that can be used as a digital marketing medium is imooji. The imooji digital application was not yet known to market traders and was only discovered when the PKM team arrived. This community service activity aimed to increase participants' knowledge in understanding the concept of digital marketing using the imooji application, namely contents containing photos of merchandise found at market stalls. The participants in the activity were 8 traders and shop owners. The method of implementing activities was through the application of digital marketing, creating content for the imooji application. This is done because kiosk traders do not understand digital technology. Next, the team provided a brief explanation regarding the use of imooji which can be shared via social media such as WA, FB, and IG. The results of the implementation of the community service activities showed that not all participants are technologically literate and understand how to use imooji via cellphone because half of the participants are elderly, namely over 55 years, thus made it difficult to understand the imooji digital work process. Creating imooji content by providing a link containing a catalog of goods sold at market stalls can be easily shared with various participant social networks. This activity is expected to foster an entrepreneurial spirit in the digital era.
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