{"title":"调查食品广告机制:从顾客主导逻辑的角度看顾客参与","authors":"Bingna Lin , Xiaoxiao Fu , Kevin Murphy","doi":"10.1016/j.jhtm.2024.02.013","DOIUrl":null,"url":null,"abstract":"<div><p>While foodstagramming has received increasing scholarly interest, limited attention has been paid to customer engagement in the foodstagramming practice. Grounded in the customer-dominant logic, this study conceptualizes foodstagramming as customer engagement. Drawing upon social cognitive theory and cognitive evaluation theory, this study aims to investigate the foodstagramming mechanism. Collecting 335 valid surveys, this study employed partial least squares-structural equation modeling to analyze data. The findings revealed that food experiential value, social influence, and social media involvement positively affect customer engagement, except the impact of social media involvement on cognitive engagement. Customer engagement was found to activate behavioral intention toward local food and continuance intention toward foodstagramming, except the influence of behavioral engagement with foodstagramming on behavioral intention toward local food. This study provides theoretical implications for restaurant research and marketing literature and practical implications for industry practitioners.</p></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6000,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1447677024000202/pdfft?md5=f5eaa091be72fabf8e4e825c568b935d&pid=1-s2.0-S1447677024000202-main.pdf","citationCount":"0","resultStr":"{\"title\":\"Investigating the foodstagramming mechanism: A customer-dominant logic perspective of customer engagement\",\"authors\":\"Bingna Lin , Xiaoxiao Fu , Kevin Murphy\",\"doi\":\"10.1016/j.jhtm.2024.02.013\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>While foodstagramming has received increasing scholarly interest, limited attention has been paid to customer engagement in the foodstagramming practice. Grounded in the customer-dominant logic, this study conceptualizes foodstagramming as customer engagement. Drawing upon social cognitive theory and cognitive evaluation theory, this study aims to investigate the foodstagramming mechanism. Collecting 335 valid surveys, this study employed partial least squares-structural equation modeling to analyze data. The findings revealed that food experiential value, social influence, and social media involvement positively affect customer engagement, except the impact of social media involvement on cognitive engagement. Customer engagement was found to activate behavioral intention toward local food and continuance intention toward foodstagramming, except the influence of behavioral engagement with foodstagramming on behavioral intention toward local food. This study provides theoretical implications for restaurant research and marketing literature and practical implications for industry practitioners.</p></div>\",\"PeriodicalId\":51445,\"journal\":{\"name\":\"Journal of Hospitality and Tourism Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":7.6000,\"publicationDate\":\"2024-02-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S1447677024000202/pdfft?md5=f5eaa091be72fabf8e4e825c568b935d&pid=1-s2.0-S1447677024000202-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Hospitality and Tourism Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S1447677024000202\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality and Tourism Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1447677024000202","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Investigating the foodstagramming mechanism: A customer-dominant logic perspective of customer engagement
While foodstagramming has received increasing scholarly interest, limited attention has been paid to customer engagement in the foodstagramming practice. Grounded in the customer-dominant logic, this study conceptualizes foodstagramming as customer engagement. Drawing upon social cognitive theory and cognitive evaluation theory, this study aims to investigate the foodstagramming mechanism. Collecting 335 valid surveys, this study employed partial least squares-structural equation modeling to analyze data. The findings revealed that food experiential value, social influence, and social media involvement positively affect customer engagement, except the impact of social media involvement on cognitive engagement. Customer engagement was found to activate behavioral intention toward local food and continuance intention toward foodstagramming, except the influence of behavioral engagement with foodstagramming on behavioral intention toward local food. This study provides theoretical implications for restaurant research and marketing literature and practical implications for industry practitioners.
期刊介绍:
Journal Name: Journal of Hospitality and Tourism Management
Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.)
Scope:
Broad range of topics including:
Tourism and travel management
Leisure and recreation studies
Emerging field of event management
Content:
Contains both theoretical and applied research papers
Encourages submission of results of collaborative research between academia and industry.