在 COVID-19 大流行期间推动网上疫苗辩论的机制

IF 5.5 1区 文学 Q1 COMMUNICATION
Ozgur Can Seckin, Aybuke Atalay, Ege Otenen, Umut Duygu, Onur Varol
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引用次数: 0

摘要

反疫苗运动在当今社会的盛行已成为一个亟待解决的问题,疫苗怀疑论的传播在很大程度上放大了这一问题。在 COVID-19 大流行的早期阶段,疫苗接种的争论在 Twitter 等社交媒体平台上引发了有争议的辩论,这可能会给公共卫生带来严重后果。是什么决定了反疫苗态度,这是了解运动源头和减少错误信息传播的一个重要问题。与其他国家相比,土耳其的疫苗接种率较高,尽管政治体制高度两极分化,但反疫苗者缺乏政治支持,这是其与众不同之处。通过对土耳其推特圈的分析,我们探索了在与疫苗相关的在线讨论中,支持和反对疫苗接种的账户的内容生产和行为的几种捕捉机制。我们的研究结果表明,政治立场与反疫苗态度之间没有关系。疫苗接种的支持者(支持疫苗接种者)和反对者(反对疫苗接种者)在整个政治光谱中都能找到。此外,语言上的差异表明,反疫苗者使用了更多的情绪化语言,而支持疫苗者则表达了更多的怀疑态度。值得注意的是,自动账户的使用率较低,导致难以评估对疫苗的真正支持,而反疫苗机器人产生的内容稍多一些。这些发现对疫苗政策具有重要意义,强调了了解反疫苗者和支持疫苗者之间不同的语言模式和信仰对于在国家层面制定有效的沟通策略的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Mechanisms Driving Online Vaccine Debate During the COVID-19 Pandemic
The prevalence of the anti-vaccine movement in today’s society has become a pressing concern, largely amplified by the dissemination of vaccine skepticism. During the early stages of the COVID-19 pandemic, the vaccination debate sparked controversial debates on social media platforms such as Twitter, which can lead to serious consequences for public health. What determines anti-vax attitudes is an important question for understanding the source of the campaigns and mitigating the misinformation spread. Compared with other countries, Türkiye differentiates itself with high vaccination rates and lack of political support for anti-vaxxers despite its highly polarized political system. Analyzing Turkish Twittersphere, we explore several mechanisms capturing content production and behaviors of accounts within the pro- and anti-vax segments in online vaccine-related discussions. Our findings indicate there is no relation between political stance and anti-vaccine attitude. Both supporters of vaccination (pro-vaxxers) and opponents (anti-vaxxers) can be found across the political spectrum. Moreover, linguistic differences reveal that anti-vaxxers employ more emotional language, while pro-vaxxers express more skepticism. Notably, automated accounts are less prevalent leading to difficulty in assessing genuine support for vaccines, while anti-vaccine bots produce slightly more content. These findings have crucial implications for vaccine policy, emphasizing the importance of understanding diverse language patterns and beliefs among anti-vaxxers and pro-vaxxers to develop effective communication strategies at the national level.
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来源期刊
Social Media + Society
Social Media + Society COMMUNICATION-
CiteScore
9.20
自引率
3.80%
发文量
111
审稿时长
12 weeks
期刊介绍: Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.
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