Ozgur Can Seckin, Aybuke Atalay, Ege Otenen, Umut Duygu, Onur Varol
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Analyzing Turkish Twittersphere, we explore several mechanisms capturing content production and behaviors of accounts within the pro- and anti-vax segments in online vaccine-related discussions. Our findings indicate there is no relation between political stance and anti-vaccine attitude. Both supporters of vaccination (pro-vaxxers) and opponents (anti-vaxxers) can be found across the political spectrum. Moreover, linguistic differences reveal that anti-vaxxers employ more emotional language, while pro-vaxxers express more skepticism. Notably, automated accounts are less prevalent leading to difficulty in assessing genuine support for vaccines, while anti-vaccine bots produce slightly more content. These findings have crucial implications for vaccine policy, emphasizing the importance of understanding diverse language patterns and beliefs among anti-vaxxers and pro-vaxxers to develop effective communication strategies at the national level.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":null,"pages":null},"PeriodicalIF":5.5000,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Mechanisms Driving Online Vaccine Debate During the COVID-19 Pandemic\",\"authors\":\"Ozgur Can Seckin, Aybuke Atalay, Ege Otenen, Umut Duygu, Onur Varol\",\"doi\":\"10.1177/20563051241229657\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The prevalence of the anti-vaccine movement in today’s society has become a pressing concern, largely amplified by the dissemination of vaccine skepticism. During the early stages of the COVID-19 pandemic, the vaccination debate sparked controversial debates on social media platforms such as Twitter, which can lead to serious consequences for public health. What determines anti-vax attitudes is an important question for understanding the source of the campaigns and mitigating the misinformation spread. Compared with other countries, Türkiye differentiates itself with high vaccination rates and lack of political support for anti-vaxxers despite its highly polarized political system. Analyzing Turkish Twittersphere, we explore several mechanisms capturing content production and behaviors of accounts within the pro- and anti-vax segments in online vaccine-related discussions. Our findings indicate there is no relation between political stance and anti-vaccine attitude. Both supporters of vaccination (pro-vaxxers) and opponents (anti-vaxxers) can be found across the political spectrum. Moreover, linguistic differences reveal that anti-vaxxers employ more emotional language, while pro-vaxxers express more skepticism. Notably, automated accounts are less prevalent leading to difficulty in assessing genuine support for vaccines, while anti-vaccine bots produce slightly more content. These findings have crucial implications for vaccine policy, emphasizing the importance of understanding diverse language patterns and beliefs among anti-vaxxers and pro-vaxxers to develop effective communication strategies at the national level.\",\"PeriodicalId\":47920,\"journal\":{\"name\":\"Social Media + Society\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":5.5000,\"publicationDate\":\"2024-02-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Social Media + Society\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1177/20563051241229657\",\"RegionNum\":1,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Media + Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/20563051241229657","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
Mechanisms Driving Online Vaccine Debate During the COVID-19 Pandemic
The prevalence of the anti-vaccine movement in today’s society has become a pressing concern, largely amplified by the dissemination of vaccine skepticism. During the early stages of the COVID-19 pandemic, the vaccination debate sparked controversial debates on social media platforms such as Twitter, which can lead to serious consequences for public health. What determines anti-vax attitudes is an important question for understanding the source of the campaigns and mitigating the misinformation spread. Compared with other countries, Türkiye differentiates itself with high vaccination rates and lack of political support for anti-vaxxers despite its highly polarized political system. Analyzing Turkish Twittersphere, we explore several mechanisms capturing content production and behaviors of accounts within the pro- and anti-vax segments in online vaccine-related discussions. Our findings indicate there is no relation between political stance and anti-vaccine attitude. Both supporters of vaccination (pro-vaxxers) and opponents (anti-vaxxers) can be found across the political spectrum. Moreover, linguistic differences reveal that anti-vaxxers employ more emotional language, while pro-vaxxers express more skepticism. Notably, automated accounts are less prevalent leading to difficulty in assessing genuine support for vaccines, while anti-vaccine bots produce slightly more content. These findings have crucial implications for vaccine policy, emphasizing the importance of understanding diverse language patterns and beliefs among anti-vaxxers and pro-vaxxers to develop effective communication strategies at the national level.
期刊介绍:
Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.