用扩展的计划行为理论预测 Facebook 用户的在线隐私保护。

IF 1.8 3区 心理学 Q3 PSYCHOLOGY, SOCIAL
Mustafa Biber, Winnifred R Louis, Joanne R Smith
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引用次数: 0

摘要

目前的研究使用扩展的计划行为理论(TPB)模型来预测 Facebook 用户(人数 = 376)保护其在线隐私的意向。Saeri等人(2014 年)发现了一个包含描述性规范、感知风险和信任的扩展TPB模型的部分支持,本研究旨在复制和扩展该模型。Facebook 用户填写了一份在线问卷,评估态度、规范(主观规范和群体规范)、感知行为控制(PBC)、感知风险、信任、隐私问题以及保护在线隐私的意愿。结果显示,态度、主观规范和 PBC(即 TPB)可以预测在线隐私保护意向,而描述性群体规范和隐私顾虑也可以预测在线隐私保护意向。然而,感知风险、信任和强制群体规范对在线隐私保护意向的预测作用并不明显。本文讨论了了解个人在线隐私保护意愿的影响因素的意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Predicting online privacy protection for Facebook users with an extended theory of planned behavior.

The current research uses an extended theory of planned behavior (TPB) model to predict Facebook users' (N = 376) intentions to protect their privacy online. It aims to replicate and extend Saeri et al. (2014) who found partial support for an extended TPB model that included descriptive norms, perceived risk, and trust. Facebook users completed an online questionnaire assessing attitudes, norms (subjective and group), perceived behavioral control (PBC), perceived risk, trust, privacy concerns, and intentions to protect their privacy online. Results revealed that attitudes, subjective norms, and PBC (i.e. the TPB) predicted online privacy intentions, as well as descriptive group norms and privacy concerns. However, perceived risk, trust, and injunctive group norms were not significant unique predictors of online privacy intentions. The implications for understanding influences on individuals' willingness to protect their privacy online are discussed.

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来源期刊
Journal of Social Psychology
Journal of Social Psychology PSYCHOLOGY, SOCIAL-
CiteScore
4.40
自引率
0.00%
发文量
68
期刊介绍: Since John Dewey and Carl Murchison founded it in 1929, The Journal of Social Psychology has published original empirical research in all areas of basic and applied social psychology. Most articles report laboratory or field research in core areas of social and organizational psychology including the self, attribution theory, attitudes, social influence, consumer behavior, decision making, groups and teams, sterotypes and discrimination, interpersonal attraction, prosocial behavior, aggression, organizational behavior, leadership, and cross-cultural studies. Academic experts review all articles to ensure that they meet high standards.
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