Study on the Development Status and Countermeasures of Rural E-commerce Logistics in the Context of Rural Revitalization

Since the implementation of the rural revitalization strategy, China's rural e-commerce logistics industry scale is gradually growing, e-commerce platforms are gradually emerging in rural areas, becoming an important engine of rural economic development, rural e-commerce logistics demand has seen a blowout growth, agricultural products, "upstream" channel needs to be expanded. This paper takes China's rural e-commerce logistics as the research object, through analyzing the development status quo of China's rural e-commerce logistics under the background of rural revitalization, and pointing out that China's rural e-commerce logistics development is currently faced with such problems as imperfect infrastructure, inefficient distribution of goods, the lack of professional logistics management personnel, and the low level of logistics informationization. In order to solve these problems, it is necessary to strengthen the construction of rural logistics infrastructure, improve the level of rural informatization, strengthen the training of rural e-commerce logistics personnel and promote the implementation of the common distribution model of logistics enterprises, in order to promote the construction of the rural e-commerce logistics system, so as to help realize the revitalization of the countryside.