了解消费者在 COVID-19 大流行后使用二维码菜单的意向

IF 4.3 3区 材料科学 Q1 ENGINEERING, ELECTRICAL & ELECTRONIC
K. Koay, KerSoon Ang
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引用次数: 0

摘要

目的本研究旨在以接受和使用技术的统一理论和理性选择理论为理论基础,研究消费者在 COVID-19 大流行后使用二维码菜单的意向的影响因素。研究结果我们的研究结果表明,绩效预期、努力预期、社会影响、习惯和感知到的隐私保护对意向有显著的积极影响。原创性/价值本研究进一步扩展了之前的研究工作,使用接受和使用技术模型的统一理论,并增加了两个新的预测因素,即感知到的隐私保护和感知到的隐私风险,以了解消费者使用二维码菜单的意向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic
PurposeThis study aims to examine the factors influencing consumers’ intentions to use QR code menus in the post-COVID-19 pandemic using the unified theory of acceptance and use of technology and rational choice theory as the theoretical foundations.Design/methodology/approachUsing a survey method, 200 data are collected from consumers who had used QR code menus in the past. Partial least squares structural equation modelling is used to analyse the data.FindingsOur findings show that performance expectancy, effort expectancy, social influence, habit and perceived privacy protection have a significant positive influence on intentions. However, facilitating conditions, hedonic motivation and perceived privacy risk do not have a significant influence on intentions.Originality/valueThis study further extends the work of previous studies by using the unified theory of acceptance and use of technology model, with additional two new predictors, namely perceived privacy protection and perceived privacy risk, to understand consumers’ intentions to use QR code menus.
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来源期刊
CiteScore
7.20
自引率
4.30%
发文量
567
期刊介绍: ACS Applied Electronic Materials is an interdisciplinary journal publishing original research covering all aspects of electronic materials. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials science, engineering, optics, physics, and chemistry into important applications of electronic materials. Sample research topics that span the journal's scope are inorganic, organic, ionic and polymeric materials with properties that include conducting, semiconducting, superconducting, insulating, dielectric, magnetic, optoelectronic, piezoelectric, ferroelectric and thermoelectric. Indexed/​Abstracted: Web of Science SCIE Scopus CAS INSPEC Portico
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