机器作者身份对新闻受众认知的影响：实验研究的元分析

IF 4.9 1区文学 Q1 COMMUNICATION

Communication Research Pub Date : 2024-02-14 DOI:10.1177/00936502241229794

Sai Wang, Guanxiong Huang

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引用次数: 0

摘要

新闻业越来越多地采用人工智能，这极大地改变了新闻的生产方式。尽管最近有关自动化新闻的研究层出不穷，但有关受众如何看待和评价据称由机器撰写的新闻与人类作者的作品相比的争论仍在继续。基于对 30 项实验研究的回顾，本荟萃分析表明，机器作者身份对可信度感知有负面影响，尽管影响很小。此外，机器作者身份对新闻评价的影响为零，但在以下情况下，这种影响显著且更强（更负面）：(a) 新闻涉及社会政治话题（相对于环境话题）；(b) 新闻文章的实际来源是机器（相对于人类）。我们将根据人机交流的理论和对新闻媒体的实际影响来讨论这些发现。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Impact of Machine Authorship on News Audience Perceptions: A Meta-Analysis of Experimental Studies

The growing adoption of artificial intelligence in journalism has dramatically changed the way news is produced. Despite the recent proliferation of research on automated journalism, debate continues about how audiences perceive and evaluate news purportedly written by machines compared to the work of human authors. Based on a review of 30 experimental studies, this meta-analysis shows that machine authorship had a negative, albeit small, effect on credibility perceptions. Furthermore, machine authorship had a null effect on news evaluations, although this effect was significant and stronger (more negative) when (a) the news covered socio-political topics (vs. environmental topics) and (b) the actual source of the news articles was a machine (vs. a human). These findings are discussed in light of theoretical accounts of human–machine communication and practical implications for news media.

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来源期刊

Communication Research COMMUNICATION-

CiteScore

17.10

自引率

0.00%

发文量

期刊介绍： Empirical research in communication began in the 20th century, and there are more researchers pursuing answers to communication questions today than at any other time. The editorial goal of Communication Research is to offer a special opportunity for reflection and change in the new millennium. To qualify for publication, research should, first, be explicitly tied to some form of communication; second, be theoretically driven with results that inform theory; third, use the most rigorous empirical methods; and fourth, be directly linked to the most important problems and issues facing humankind. Critieria do not privilege any particular context; indeed, we believe that the key problems facing humankind occur in close relationships, groups, organiations, and cultures.