{"title":"揭开操纵性网站内容的神秘面纱:针对相关社会认知弱点的语境和信息特征组合映射框架","authors":"Piers MacLean, Marie Cahillane, Victoria Smy","doi":"10.1111/spc3.12947","DOIUrl":null,"url":null,"abstract":"Website contents can be designed to influence individual and group decision-making for social, political or financial gain. A novel working theoretical framework was developed to provide insights into where website contents have been designed to exploit common cognitive vulnerabilities (CVs) amongst audiences; a form of social cognitive hacking. A literature synthesis on CVs, website content design and credibility identified features on a context credibility (CC) dimension that were mapped against features on an information validity (IV) dimension. Alignment of CC and IV feature pairings with CVs enables evaluation and interpretation of nuanced website content for identification of attempted influence undetectable by machine algorithms. Subjective responses to prompts about features on each dimension generate pairs of numerical values. The value pairs indicate within a quad-graph the possible presence and extent of CV exploitation. Each value pair can be traced to the underlying CC-IV features and CVs being targeted. External prima facie assessment suggests the framework can form the basis for standardised human analysis of website contents. Application of the framework provides insights into what and how feature combinations may be manipulated for CV exploitation. It has potential for application in fields such as intelligence analysis, education, and marketing.","PeriodicalId":53583,"journal":{"name":"Social and Personality Psychology Compass","volume":"25 1","pages":""},"PeriodicalIF":4.8000,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Lifting the lid on manipulative website contents: A framework mapping contextual and informational feature combinations against associated social cognitive vulnerabilities\",\"authors\":\"Piers MacLean, Marie Cahillane, Victoria Smy\",\"doi\":\"10.1111/spc3.12947\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Website contents can be designed to influence individual and group decision-making for social, political or financial gain. A novel working theoretical framework was developed to provide insights into where website contents have been designed to exploit common cognitive vulnerabilities (CVs) amongst audiences; a form of social cognitive hacking. A literature synthesis on CVs, website content design and credibility identified features on a context credibility (CC) dimension that were mapped against features on an information validity (IV) dimension. Alignment of CC and IV feature pairings with CVs enables evaluation and interpretation of nuanced website content for identification of attempted influence undetectable by machine algorithms. Subjective responses to prompts about features on each dimension generate pairs of numerical values. The value pairs indicate within a quad-graph the possible presence and extent of CV exploitation. Each value pair can be traced to the underlying CC-IV features and CVs being targeted. External prima facie assessment suggests the framework can form the basis for standardised human analysis of website contents. Application of the framework provides insights into what and how feature combinations may be manipulated for CV exploitation. It has potential for application in fields such as intelligence analysis, education, and marketing.\",\"PeriodicalId\":53583,\"journal\":{\"name\":\"Social and Personality Psychology Compass\",\"volume\":\"25 1\",\"pages\":\"\"},\"PeriodicalIF\":4.8000,\"publicationDate\":\"2024-02-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Social and Personality Psychology Compass\",\"FirstCategoryId\":\"102\",\"ListUrlMain\":\"https://doi.org/10.1111/spc3.12947\",\"RegionNum\":2,\"RegionCategory\":\"心理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"PSYCHOLOGY, SOCIAL\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social and Personality Psychology Compass","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1111/spc3.12947","RegionNum":2,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"PSYCHOLOGY, SOCIAL","Score":null,"Total":0}
引用次数: 0
摘要
网站内容的设计可以影响个人和群体的决策,从而获得社会、政治或经济利益。我们建立了一个新颖的工作理论框架,以便深入了解网站内容设计在哪些方面利用了受众的共同认知弱点(CVs);这是一种社会认知黑客形式。关于认知漏洞、网站内容设计和可信度的文献综述确定了语境可信度(CC)维度上的特征,这些特征与信息有效性(IV)维度上的特征进行了映射。将 CC 和 IV 特征配对与 CV 对齐,可对网站内容的细微差别进行评估和解释,以识别机器算法无法检测到的试图施加的影响。对每个维度特征提示的主观反应会产生成对的数值。这些数值对在一个四边形图中显示了可能存在的利用 CV 的情况和程度。每个值对都可追溯到潜在的 CC-IV 特征和目标 CV。外部初步评估表明,该框架可作为对网站内容进行标准化人工分析的基础。应用该框架可以深入了解哪些特征组合以及如何进行特征组合以利用简历。该框架具有在情报分析、教育和营销等领域应用的潜力。
Lifting the lid on manipulative website contents: A framework mapping contextual and informational feature combinations against associated social cognitive vulnerabilities
Website contents can be designed to influence individual and group decision-making for social, political or financial gain. A novel working theoretical framework was developed to provide insights into where website contents have been designed to exploit common cognitive vulnerabilities (CVs) amongst audiences; a form of social cognitive hacking. A literature synthesis on CVs, website content design and credibility identified features on a context credibility (CC) dimension that were mapped against features on an information validity (IV) dimension. Alignment of CC and IV feature pairings with CVs enables evaluation and interpretation of nuanced website content for identification of attempted influence undetectable by machine algorithms. Subjective responses to prompts about features on each dimension generate pairs of numerical values. The value pairs indicate within a quad-graph the possible presence and extent of CV exploitation. Each value pair can be traced to the underlying CC-IV features and CVs being targeted. External prima facie assessment suggests the framework can form the basis for standardised human analysis of website contents. Application of the framework provides insights into what and how feature combinations may be manipulated for CV exploitation. It has potential for application in fields such as intelligence analysis, education, and marketing.