微型企业商业银行客户关系满意度的前因和结果

IF 2 4区 管理学 Q3 BUSINESS
Michelle Caroline van der Merwe, Pierre Mostert, Tinashe Ndoro, Göran Svensson, Tinashe Chuchu
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引用次数: 0

摘要

本文从企业对企业(B2B)关系的视角出发,建立了信任、承诺和关系满意度(作为关系建构)之间的相互关系...
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Antecedents and Outcomes of Micro-Enterprise Business Banking Customers’ Relationship Satisfaction
The paper uses an ongoing business-to-business (B2B) relationship perspective to establish the interrelationships between trust, commitment, and relationship satisfaction (as relational constructs)...
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来源期刊
CiteScore
2.20
自引率
35.70%
发文量
22
期刊介绍: The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities
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